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Complaints Articles

Complaints Are Actually A Good Thing!

Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood. But what if I told you that complaints are actually a good thing?

Improving The Image Of Search Engine Marketing

What can be done to improve the image and reputation of SEM? With the recent Traffic-Power/black-hat SEO debacle, the article that detailed various ad agency SEM complaints, and numerous other articles that have questioned the need for SEO/SEM has helped give the industry a proverbial black eye.

Eliminating Complaints Without Losing Your List

How would you like to never receive a sp^am complaint again?

TURN CUSTOMER COMPLAINTS INTO MORE SALES

Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers’ complaints determines which of these two results you get.

Complaining Customers Are Good

Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn’t work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.