Compete Articles

Football, News, and School Drew Big Web Traffic in August

Compete has released the Compete 250 for the month of August. This is the firm’s monthly ranking of the top 250 trafficked Web sites. The categories that stood out the most during the month were Back to School shopping, Football and news searches for pubs like TheStreet.com and Businessweek.

Key Findings include:

Bonanzle Surpasses Milestone User Number
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eBay competitor Bonanzle recently told us the company was approaching several milestones, one of these being welcoming its 100,000th registered user. The company announced today that they have surpassed that one. In fact, they did it earlier this week on September 14, just barely a year after the site launched.

Survey Finds Many Smartphone Owners Open to Targeted Ads
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Compete has shared some data from its Smartphone Intelligence survey. The findings indicate that smartphone owners prefer personal and social apps, and that they’re open to targeted ads.

According to Compete, entertainment, games, music, social networking, and weather are the most popular app categories across all platforms. Findings include:

Blogs Can Still Drive Big Traffic
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You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I’ve always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.

Search as Navigation On the Rise
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Compete has shared some interesting data indicating that web users are increasingly using search engines to simply navigate to the sites they want to visit. For example, they are typing "facebook" in Google rather than just going to facebook.com from their address bar.

Following is a look at the fastest growing search terms according to Compete, for the top five search engines. You’ll notice that this list is largely dominated by brand names.

The Top 50 Websites in the US
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Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. In its latest report, Compete found that the top performers for July fell into four main categories: auto manufacturers that were part of the "Cash for Clunkers" deal, summer blockbuster movie sites, back-to-school shopping sites and social media news aggregates (like Digg or Tweetmeme).

MySpace Way More Popular Than Twitter.com
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You wouldn’t know it from the amount of media attention that Twitter receives these days, but MySpace.com is still way more popular than Twitter.com in the US. It’s not getting the visitors of Facebook.com, but in July MySpace.com had 59,613,985 unique visitors, while Twitter.com had 23,284,395, according to Compete.

Hulu Traffic Surpasses the Networks for First Time
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Compete is pointing to some interesting data, and suggesting that Hulu’s "evil plot to take over the world" might just be working. The popular video site has surpassed NBC, FOX and ABC’s websites in traffic for the first time. And that was last month.

"The networks’ traffic declined during the summer rerun season, but Hulu seems relatively unaffected," notes Compete’s Seth Madison.

Wolfram Alpha Hasn’t Exactly Set the World on Fire
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Remember all of that hype earlier this year about Wolfram Alpha? Some called it a Google killer, although most bloggers writing about the subject could pretty clearly see that it was no such thing. That didn’t stop it from being a very highly touted product with lots of potential.

Is eBay in Trouble?
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eBay’s traffic appears to be on the way down. This doesn’t come as a huge surprise if you pay attention to the commentary on message boards and comment sections on eBay articles.

Bing’s Growth Almost Back to Live.com Numbers
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I think it’s safe to say that the initial boost from the Bing launch is pretty much over, but as that pricey marketing campaign continues to run on televisions around the country, the number of unique Bing visitors (according to Compete) is rising steadily.

Facebook Getting Very Close to Google
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Back in March, WebProNews looked at how Facebook was driving more traffic to some websites than even Google was. While, that was certainly not the case for everybody, it was still fascinating to see.

Bing/Google Overlap Steady After launch
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WebProNews received some interesting data from Compete, looking at how searchers are using Bing, with regards to how this use overlaps with the use of other search engines.

More Bing Numbers Than You Can Shake a Stick At
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Microsoft has not been in the spotlight this much for its offerings in search for quite some time. Whether or not you think Bing is a legitimate contender in the battle for search market share, you can rest assured that all eyes are upon it.

A number of research agencies have revealed new stats reflecting the interest level in Bing. So here is something of a round up of this data.

The Hitwise Numbers

Is the Twitter Hype Drawing to a Close?
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Is Twitter’s hype drawing to a close? Has there always been as much merit to Twitter as hype anyway? These are the kinds of questions being tossed around as more and more information becomes available indicating that Twitter may not be as popular as many of us thought it was.

TechCrunch Dethroned by Mashable as Top Tech Blog
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Michael Arrington’s TechCrunch has been the top tech blog for quite some time in terms of traffic. It has been discovered that Pete Cashmore’s Mashable has actually overtaken that title now.

Report: YouTube Streams Over 1 Billion Videos Per Day
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Heaven help Google’s competitors if the search giant ever figures out how to consistently make money off individual YouTube videos.  According to a new report, a stunning number of clips are streamed worldwide each day: over 1 billion.

Understanding How Competitors Are Driving and Engaging Traffic
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Last month Compete.com launched with a new look. WebProNews had a few words with Compete’s Director of Market Development, Aaron Prebluda who talked a little bit about the new design. Have you used Compete since its relaunch? What do you think about it? Share your thoughts.

Can eBay Win Back Sellers with a Shift in Focus?
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eBay recently announced it was returning to its roots as an auction site more focus on the "secondary market". This is probably a wise move as interest and enthusiasm for eBay have both steadily dwindled over the past year or so.

Ad-Supported Businesses Need to Keep Ads Engaging
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Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Compete Looks at Ad Performance from AOL Homepage
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Last week, Compete shared some interesting data looking at homepage visitors at the top publisher sites, and compared them to visitors to the entire domain.