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Community Articles

A Lesson in Social Community Marketing

In my forthcoming book, I take a look at how Nike has increased sales by tapping into social community marketing initiatives. Instead of simply shoveling more TV and print ads down our throat, Nike is instead shifting its marketing budget to non-traditional channels.

Bank Of America Launches Social Network
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Bank of America is moving into the social networking territory and has launched a site focused on helping small business owners.

Web Community Social Roles

Every community operator knows that it takes different kinds of participants to be successful. Some people come looking for answers, others come to help. Some like to expound at length, while others say little. Some are lurkers, others are prolific contributors.

TauMed Expands Into Health Video

Visitors to the health information site TauMed will see the new video feature integrated into the service and the website’s community.

Autodesk Donates to the Geospatial OS Community

More news on the open source front today as Autodesk has announced its intent to donate the source code for CS-Map to the Open Source Geospatial Foundation.

Taking Care of Your Community Members

Online community builders love to toss around gross numbers – twenty thousand members, two million posts, and so on.

The Community of TechCrunch

I’m sitting here today at the TechCrunch40, listening to various companies pitch their wares to the people and press that are attending (I’m here as invited press, so will give overview of the companies and what I thought).

Marketers vs. Lawyers (Sears)

Every company is interested in online community and Web 2.0 functionality today, and retail giant Sears is no exception. After seeing a post by Bill Green at Make the Logo Bigger about the retailer’s first effort in this area, I can only conclude that Sears outsourced their community development to their corporate legal team. Signing up for the My SHC Community requires agreeing to an ultra-lengthy privacy policy that Green concluded didn’t offer much privacy.

Orkut Called “Youth Icon”

I’ve found that, in the U.S., I’m likely to hear “or-what?” after uttering the word “Orkut.”  Google’s social network is quite popular overseas, however, and this status was recently confirmed when Orkut was chosen as the Youth Icon of 2007 in a contest sponsored by MTV India and Pepsi.

Allrecipes Adds Community Feature
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Social food networking site Allrecipes.com has added a new Community feature to its site that allows users to find recipes by geographic region.

Wikia Acquires Grub from LookSmart

Wikipedia founder Jimmy Wales would like you to help him build the revenue for his new “for profit” venture Wikia. Wikia has acquired the distributed crawler Grub from LookSmart and Wales plans to make it open source. He’d like to invite the community to line his coffers.

Building a Niche Community

Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.

Blogging to Build a Community

This week I had the joy of looking for a blogger to write a weekly column for a social media site centered around movies, filmmaking and pop culture that I’ll be launching next month. In my ad I explained my goals, gave my bio, pointed to this blog and asked to see a writing sample.

DoFollow and No Nofollow – Highs and Lows

Having spent so much time over the last 6 months evangelising the adoption of dofollow plugins and solutions to remove nofollow from comments, the last week has been filled with highs and lows.

Warner Music Sues Imeem For Infringement

Did you hear that Flea (of Red Hot Chili Peppers fame) is going to teach schoolchildren music?  Well, Warner Music Group (which represents the Chili Peppers) is going to teach Imeem a lesson – it’s suing the social networking site for copyright infringement.

Caring For An Online Community

It takes a village to raise a child, but what does it take to run an online community?  Well, there’s the money, the site, and the keyboard, but in less tangible terms, a human touch is also recommended (if not required).

Gord on Connection & Community
As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.

Web 2.0 and Web2Open

People felt left out of Web 2.0 in past events because of the cost of attending such a high-powered professionally produced program.  Similar to how some people felt left out from FooCamp by not being invited, but channeled their energies positively to create Barcamp with an open door principle.

Wall On the Web in 5 Years

In 5 years the web will not look like it does now. 5 years ago cheesy thin topical directories were linkworthy and serious webmasters voted for them. If your competitors are outranking you based on

  • having a more well known brand
  • earlier market entry

don’t think that you are going to catch them and beat them and STAY RELEVANT by only replicating their links and doing what they are doing. 

Will Domain Names Become Less Relevant?
Currently domain names carry significant weight in Google’s relevancy algorithms if they match the search query, but that is a signal destined to lose value.

Looking for Answers from Yahoo Answers

Yahoo Answers has some explaining to do.

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