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Building a Niche Community

Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.

Blogging to Build a Community

This week I had the joy of looking for a blogger to write a weekly column for a social media site centered around movies, filmmaking and pop culture that I’ll be launching next month. In my ad I explained my goals, gave my bio, pointed to this blog and asked to see a writing sample.

DoFollow and No Nofollow – Highs and Lows

Having spent so much time over the last 6 months evangelising the adoption of dofollow plugins and solutions to remove nofollow from comments, the last week has been filled with highs and lows.

Warner Music Sues Imeem For Infringement

Did you hear that Flea (of Red Hot Chili Peppers fame) is going to teach schoolchildren music?  Well, Warner Music Group (which represents the Chili Peppers) is going to teach Imeem a lesson – it’s suing the social networking site for copyright infringement.

Caring For An Online Community

It takes a village to raise a child, but what does it take to run an online community?  Well, there’s the money, the site, and the keyboard, but in less tangible terms, a human touch is also recommended (if not required).

Gord on Connection & Community
As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.

Web 2.0 and Web2Open

People felt left out of Web 2.0 in past events because of the cost of attending such a high-powered professionally produced program.  Similar to how some people felt left out from FooCamp by not being invited, but channeled their energies positively to create Barcamp with an open door principle.

Wall On the Web in 5 Years

In 5 years the web will not look like it does now. 5 years ago cheesy thin topical directories were linkworthy and serious webmasters voted for them. If your competitors are outranking you based on

  • having a more well known brand
  • earlier market entry

don’t think that you are going to catch them and beat them and STAY RELEVANT by only replicating their links and doing what they are doing. 

Will Domain Names Become Less Relevant?
Currently domain names carry significant weight in Google’s relevancy algorithms if they match the search query, but that is a signal destined to lose value.

Looking for Answers from Yahoo Answers

Yahoo Answers has some explaining to do.

Marketing: Content, Context, Community

In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape
Marketing
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Google Looks To Improve Health Search
· 1

When searching for health information online, it’s hard to know what sites are trustworthy. Google has a system for marking authoritative results, but by the company’s own admission most users are unaware of how to interpret the indicators. So how can the experience of searching for health-related information be improved?

MarketWatch Seeks Community ‘MarketPerception’

MarketPerception will allow stock market followers to invest their opinions in what they think will happen with a stock over the course of a trading day.

Yahoo: Hispanic Community Is More Tech-Savvy

Online U.S. Hispanics adopt media and technology at a greater rate than the rest of the population, according to research from Yahoo Telemundo and Experian Simmons Research.

Hispanics are at the top of the general market when it comes to "media meshing" and the use of key mobile phone features as they spend over half of their day with television, Internet and technology gadgets.

Community and ROI

The firms I talk to about community building seem to fall into two categories – those that want a Web community right now, and those that question the very value of communities.

Flickr Featurs Foto Filtrs

If you’re afraid of seeing photos on the Flickr site that don’t quite match your personal tolerance for adult content, the image sharing site has a new filtering feature that you should enjoy. Photographers who see themselves as artists may not be as enthused.

Social Media and Support Communities

Social Media is a hot phrase currently. It’s an extension of the idea implicit in that Times Magazine selection of YOU (that’s all of us) as Person Of The Year in 2006.

SXSW: Community Ecology

SXSW Liveblogging: Community Ecology: Finding Balance When Working with Fan Groups

"How to best nurture your online community ecosystem in order to avoid fan burnout, maintain balance between community and company goals, and drive business success."

SXSW: World Domination Via Collaboration

"Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it’s great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives.Meet company leaders whose models are steeped in user collaboration — and who have been working on the ground level themselves."

Major Media Explores Web 2.0

In the past week, USA Today has jumped into the water of Web 2.0 by adopting a social media platform to allow readers and editors to begin having a conversation. This is yet another significant benchmark in adoption of social media. USA Today is a well known media outlet that services a nationwide audience:

Per the USA Today media kit

Opera Community Site Reaches Everywhere

From the desktop to the mobile, even to the Nintendo Wii, Opera Software’s free networking site offers its users several points of access.