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Community Articles

Microsoft Opens Door To AdCenter Community
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A new community site to support Microsoft’s adCenter clients opened during the St. Patrick’s Day festivities.

Sex, Lies, And Wikipedia
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Before we get into this (and this is a guiltily delicious journey you may or may not decide to take), please consider what level of perfection you expect your Web icons—even the ones who refer to themselves as "spiritual leader"—to be on. While you’re doing that, pretend he’s not a Web icon, and decide what is forgivable in a regular (mortal) man.

Top Ten Sphinn Posts for the Year

Since we are winding down the year of 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Sphinn that have been written in 2007.

Advice for Reputation & Brand Management

Recently I had a chance to post at WPW some reputation management help for Rebecca Kelly from SEOmoz.org. Here is the thread from WPW:

Reputation Management Advice

Community Relations & Social Media

This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.

Microsoft Community Apps

In an attempt to compete with Google Apps, Microsoft has launched Windows Live Community Builder. The idea behind Microsoft’s new service is to allow businesses or non for profit organizations to obtain a more engaging and deeper connection with their community through customized applications like email, photo service, messenger, writer, livedrive and more.

Microsoft Launches Alternative To Google Apps
Microsoft launched Windows Live Community Builder without any fan-fare or hoopla. This comes shortly after launching Live Search Webmaster Tools For Business.

Red Hat and Hyperic Finally Made Me Happy

I previously questioned Red Hat’s apparent lack of love for Hyperic. Today, Stacey Schneider, Senior Director of Marketing at Hyperic, tipped me off to a joint Hyperic & Red Hat announcement.

Social Networking Community Using Facial Recognition

Raxxle.com announced at the Ad:Tech Conference that they’re releasing its new social networking community for beta testing.

YouTube Community Council Gathers

At YouTube, there was always the unseen establishment – some system of people and machines that kept things running and yanked the occasional video.  And then there were the masses – users who didn’t seem to have much of a voice.  YouTube’s now elevated some of those users to the YouTube Community Council, though.

House Committee Approves Broadband Census Act

Back to back bills in the Congress offer a glimmer of hope to those concerned about the state of broadband penetration in America; back to back moves show a Congress willing to step up where the Federal Communications Commission has failed.

Community Broadband Act To Reach Senate

The bipartisan Community Broadband Act, supported by some well-known US senators, was passed out the Senate Commerce Committee today and will proceed to the full Senate for a vote.

Facebook – A Framework in Search of Purpose

The one thing that’s interesting about Facebook is that it’s really a framework in search of a purpose. What’s not interesting about Facebook is that Microsoft just bought a tiny sliver of it for 240 million dollars.

SMX: Micro Communities
Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

A Lesson in Social Community Marketing

In my forthcoming book, I take a look at how Nike has increased sales by tapping into social community marketing initiatives. Instead of simply shoveling more TV and print ads down our throat, Nike is instead shifting its marketing budget to non-traditional channels.

Bank Of America Launches Social Network
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Bank of America is moving into the social networking territory and has launched a site focused on helping small business owners.

Web Community Social Roles

Every community operator knows that it takes different kinds of participants to be successful. Some people come looking for answers, others come to help. Some like to expound at length, while others say little. Some are lurkers, others are prolific contributors.

TauMed Expands Into Health Video

Visitors to the health information site TauMed will see the new video feature integrated into the service and the website’s community.

Autodesk Donates to the Geospatial OS Community

More news on the open source front today as Autodesk has announced its intent to donate the source code for CS-Map to the Open Source Geospatial Foundation.

Taking Care of Your Community Members

Online community builders love to toss around gross numbers – twenty thousand members, two million posts, and so on.

The Community of TechCrunch

I’m sitting here today at the TechCrunch40, listening to various companies pitch their wares to the people and press that are attending (I’m here as invited press, so will give overview of the companies and what I thought).

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