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	<title>WebProNews &#187; communities</title>
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	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>RateBeer Announces Best Beers of 2012, Over 3.5 Million Reviews</title>
		<link>http://www.webpronews.com/ratebeer-announces-best-beers-of-2012-over-3-5-million-reviews-2012-01</link>
		<comments>http://www.webpronews.com/ratebeer-announces-best-beers-of-2012-over-3-5-million-reviews-2012-01#comments</comments>
		<pubDate>Fri, 27 Jan 2012 16:16:00 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[Online Reviews]]></category>
		<category><![CDATA[RateBeer]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=92839</guid>
		<description><![CDATA[Online beer mecca RateBeer has just announced their Best of 2012 Awards, and a Belgian Quadrupel takes the blue ribbon. Westvleteren 12, a product of Westvleteren Abdij St. Sixtus, topped the list of 50 best beers. The beer, a RateBeer &#8230;]]></description>
			<content:encoded><![CDATA[<p>Online beer mecca RateBeer has just announced their Best of 2012 Awards, and a Belgian <a href="http://www.ratebeer.com/beerstyles/abt-quadrupel/80/">Quadrupel</a> takes the blue ribbon.</p>
<p><a href="http://www.ratebeer.com/beer/westvleteren-12/4934/">Westvleteren 12</a>, a product of Westvleteren Abdij St. Sixtus, topped the <a href="http://www.ratebeer.com/RateBeerBest/bestbeers_012012.asp">list of 50 best beers</a>.  The beer, a RateBeer Gold Medal winner, comes from a brewery that has &#8220;the smallest output of the Trappist breweries,&#8221; and is less available than a more popular Belgian Quadrupel like <a href="http://www.ratebeer.com/beer/rochefort-trappistes-10/2360/">Rochefort 10</a>.</p>
<p>Here&#8217;s the top 10, which were determined by over 3.5 million reviews.  RateBeer says that they placed more emphasis on user reviews coming from tastings that occurred in the last year.</p>
<ol>
<li>Westvleteren 12 &#8211; Westvleteren Abdij St. Sixtus</li>
<li>Närke Kaggen Stormaktsporter - Närke Kulturbryggeri</li>
<li>Goose Island Rare Bourbon County Stout &#8211; Goose Island Beer Company</li>
<li>Founders Kentucky Breakfast Stout &#8211; Founders Brewing Company</li>
<li>Rochefort Trappistes 10 &#8211; Brasserie Rochefort</li>
<li>Bells Hopslam &#8211; Bells Brewery</li>
<li>Russian River Pliny the Younger &#8211; Russian River Brewing</li>
<li>Cigar City Pilot Series Passionfruit and Dragonfruit Berliner Weisse &#8211; Cigar City Brewing</li>
<li>AleSmith Speedway Stout &#8211; AleSmith Brewing Company</li>
<li>Deschutes The Abyss &#8211; Deschutes Brewery</li>
</ol>
<p>Personal favorite brewery Three Floyd&#8217;s had two beers in the top twenty &#8211; Dark Lord russian Imperial Stout at number 13 and their ass-kicking Dreadnaught Imperial IPA at number 17.  Another personal favorite, Southern Tier&#8217;s Choklat came in at number 40.  </p>
<p><img src="http://cdn.ientry.com/sites/webpronews/article_pics/westv12.jpg" alt="" /></p>
<p>Craft beer is on the rise, says RateBeer <a href="http://www.ratebeer.com/RateBeerBest/?">in a post</a>:</p>
<blockquote><p><em>Craft beer is at a wonderful stage. No longer are we competing for respect as a second class beverage. We&#8217;ve won respect. And the craft beer industry is enjoying great success. The number of craft brewers is still increasing markedly. Last year alone RateBeer new brewers increased a whopping 16%. And RateBeer is still growing rapidly, primarily in large US metro areas like San Francisco, Los Angeles, Chicago and New York and abroad in Australia, Sweden, Italy and Brazil.</em></p></blockquote>
<p>RateBeer also awarded prizes in specific categories.  Munster, Indiana&#8217;s Three Floyds topped the list of best breweries in the World 2012.  The best new brewers category was won by anchorage, Alaska&#8217;s anchorage Brewing Company.  </p>
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		<title>How Are People Succeeding on Digg?</title>
		<link>http://www.webpronews.com/how-are-people-succeeding-on-digg-2008-12</link>
		<comments>http://www.webpronews.com/how-are-people-succeeding-on-digg-2008-12#comments</comments>
		<pubDate>Tue, 09 Dec 2008 18:51:03 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=47978</guid>
		<description><![CDATA[<p>Well, some are <a href="http://www.webpronews.com/topnews/2008/09/03/how-corrupt-is-the-digg-home-page">paying for it directly</a>, but if you don't want to do that, you can just develop your reputation and basically <b>make friends</b>. That is really what it's all about. <br /> <br /> Everyone knows that Digg is a popularity contest. It can still be a great place to find interesting stories, but it's not unbiased. You have to know people (or pay them) to get your content enough Diggs to really get noticed by the community at large. <br /> ]]></description>
			<content:encoded><![CDATA[<p>Well, some are <a href="http://www.webpronews.com/topnews/2008/09/03/how-corrupt-is-the-digg-home-page">paying for it directly</a>, but if you don&#8217;t want to do that, you can just develop your reputation and basically <b>make friends</b>. That is really what it&#8217;s all about. </p>
<p> Everyone knows that Digg is a popularity contest. It can still be a great place to find interesting stories, but it&#8217;s not unbiased. You have to know people (or pay them) to get your content enough Diggs to really get noticed by the community at large. </p>
<p> Fortunately for those trying to get a substantial amount of Diggs,<b> the circle of friends that make up the community isn&#8217;t completely closed.</b> It will however take some effort on your part to earn their respect and make your way up the ladder of Digg respect. </p>
<p> First of all, Digg&#8217;s not supposed to be about marketing, which is why if you truly want said respect, you need to take the community seriously, and actually favor them rather than yourself when submitting articles. <b>You can&#8217;t just submit a bunch of your own content and expect it to go anywhere.</b> You&#8217;ve got to submit appealing content and get your friends to help you digg it. </p>
<p> Brent Csutoras has a <a href="http://searchengineland.com/how-to-create-compelling-social-media-profiles-13240.php">great article</a> about creating a compelling profile at Search Engine Land. He breaks down <b>eight points, which include:</b> deciding whether or not you want to use your real identity and choosing a memorable one, choosing an avatar that works in all sizes, being careful what you link to, being active, being a good user statistically, not adding too many friends at once, and being natural. </p>
<p> Brent actually joined our own Mike McDonald and Internet marketing consultant Todd Malicoat in a <a href="http://videos.webpronews.com/2008/12/04/pubcon-building-your-social-media-profile/">discussion</a> about this at Pubcon recently:</p>
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<p>Another Search Engine Land <a href="http://searchengineland.com/7-tips-to-win-the-social-news-beauty-pageant-13139.php">article by Muhammad Saleem</a> talks about some additonal points to succeeding on Digg. He talks about things like playing the different categories, obsessing over titles and summaries, using appropriate thumbnails, wooing power users, and commenting frequently. &quot;Comments breed more comments, which ultimately means more visibility,&quot; says Saleem.</p>
<p> Earlier this year <a href="http://www.webpronews.com/topnews/2008/05/09/five-ways-to-score-big-on-digg">we covered</a> SearchRank&#8217;s five ways to score big on Digg:</p>
<blockquote style="background-color: rgb(194, 223, 255);"><ol>
<li><b>Remove Blog Name and/or Sections From Title</b>: all you need is the title of the post</li>
<li><b>Include Appealing Descriptions (Stay Within Character Limitations)</b>: if you want to practice writing <a href="http://www.webpronews.com/topnews/2008/05/07/tighten-your-copy-or-lose-your-visitors">tighter copy</a>, and you should, sign up for <a href="http://twitter.com">Twitter</a> and practice summarizing your post in 140 characters, including a link.</li>
<li><b>Submit to the Most Relevant Category (Avoid Multiples if Allowed)</b>: stay on topic; to be specific, stay on one topic.</li>
<li><b>Stay Within The Topic of the Social News Site</b>: SearchRank noted how sites like Sphinn and Small Business Brief cater to a dedicated niche. Your submission to these sites should do likewise. At bigger sites like Digg, keep to the most relevant category.</li>
<li><b>Will Others Find Your Submission of Interest?</b> Boring only gets clicked when the facts are truly staggering; think about the recent revelations about major leaguer Roger Clemens and his friendship with country singer Mindy McBride.</li>
</ol>
</blockquote>
<p>I would add that stories about Digg are often popular with the Digg community as well. Probably not a story about succeeding on Digg, like this one, but ones about things that Digg is doing, why Digg is great, or what Kevin Rose had for breakfast. <b>Digg users love Digg</b>, so if you have a lead on something Digg-related and are the first to submit it, I would say there&#8217;s a good chance you&#8217;ll get some play within the community.</p>
<p><b>Update:</b> I stand corrected, this story is getting a little play on Digg.</p>
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		<title>MyBlogLog Looks for Higher Level of &#8220;Truthiness&#8221;</title>
		<link>http://www.webpronews.com/mybloglog-looks-for-higher-level-of-truthiness-2008-01</link>
		<comments>http://www.webpronews.com/mybloglog-looks-for-higher-level-of-truthiness-2008-01#comments</comments>
		<pubDate>Fri, 18 Jan 2008 03:16:38 +0000</pubDate>
		<dc:creator>Stephen Pitts</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[MyBlogLog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43486</guid>
		<description><![CDATA[<div class="entry-content">Today, <a target="_blank" href="http://www.mybloglog.com/">MyBlogLog</a> added a new feature to the online blog communities&#8230; to put it simply, a validation process to verify that you are the owner of the website and have authority over the community. <p><img alt="MyBlogLog" src="http://farm3.static.flickr.com/2267/2188673998_7ba7726b81.jpg?v=0" /></p>]]></description>
			<content:encoded><![CDATA[<div class="entry-content">Today, <a target="_blank" href="http://www.mybloglog.com/">MyBlogLog</a> added a new feature to the online blog communities&hellip; to put it simply, a validation process to verify that you are the owner of the website and have authority over the community.
<p><img alt="MyBlogLog" src="http://farm3.static.flickr.com/2267/2188673998_7ba7726b81.jpg?v=0" /></p>
<blockquote><p><strong>Why verify?</strong><br /> As an owner of community on MyBlogLog, the Verified check mark is like a &ldquo;seal of approval.&rdquo; This shows anyone who looks at your MyBlogLog community page that the owner of the site has an active hand in the management of the community page.</p>
<p><strong>How it works</strong><br /> When a site owner begins the verification process, we give them a bit of code to put onto their site that only someone with edit rights to the site can put into the page. Verification happens by putting the code on your site, re-publishing, and clicking the &ldquo;Authenticate&rdquo; button on the verification page. MyBlogLog then goes out to the site to check for the code. If it finds it, verification is complete!</p>
<p>Once you complete verification, you can remove the code from your site.</p>
<p><strong>What it means</strong><br /> The verified check-mark on a community page is an indicator that the community owner has completed the verification process. Verification can only be done by authors and co-authors of a MyBlogLog community. Community pages that have been verified will flagged as such in our database and this flag will be used in the future to provide more visibility and other special mojo powers. <a target="_blank" href="http://www.mybloglog.com/buzz/comm_verify.php">from MyBlogLog</a></p>
</blockquote>
<p>To start the verification process, go to the blogs you have registered and click on the verify link under the authors section in the community page.</p>
<p><u>You have two options when verifying a website or blog</u>:</p>
<ol>
<li>Post a link with a verification code</li>
<li>Add the old faithful meta tag</li>
</ol>
<p>Once verified, you can remove the verification post or tag.</p>
<p><img alt="Verification Complete" src="http://farm3.static.flickr.com/2306/2201050820_6aa7cc1cf8.jpg?v=0" /><br /> <em>Here is a quick shot after post or tag has been verified.</em></p>
<p><a target="_blank" href="http://www.mybloglog.com/buzz/community/seopittfall/"><img alt="Verified on MyBlogLog" src="http://farm3.static.flickr.com/2117/2201050796_1034a403f9.jpg?v=0" /></a><br /> <em>Here is the new community that has been verified.</em></p>
<p>The most interesting information was from the <a target="_blank" href="http://mybloglogb.typepad.com/my_weblog/2008/01/why-verify.html">Official MyBlogLog Blog</a>:</p>
<blockquote><p>In the future, we&rsquo;ll use the verified flag to indicate a higher level of &ldquo;truthiness&rdquo; and will use it help us better promote that site.</p>
</blockquote>
<ul>
<li>What is meant by &ldquo;<em>truthiness</em>&ldquo;? Is is related to some kind of authority?</li>
<p> 
<li>Is MyBlogLog working to offer new ways to &ldquo;<em>better promote</em>&rdquo; and/or &ldquo;<em>provide more visibility</em>&rdquo; to websites and blogs that maintain a MyBlogLog community?</li>
<p> 
<li>What super &ldquo;<em>mojo powers</em>&rdquo; does Yahoo have to bestow upon MyBlogLog communities?</li>
</ul>
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<p><a href="http://www.seopittfall.com/?p=392">Comments</a></p>
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		<title>Community is About Being Cost-Effective</title>
		<link>http://www.webpronews.com/community-is-about-being-cost-effective-2008-01</link>
		<comments>http://www.webpronews.com/community-is-about-being-cost-effective-2008-01#comments</comments>
		<pubDate>Mon, 14 Jan 2008 16:40:11 +0000</pubDate>
		<dc:creator>James Cherkoff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43325</guid>
		<description><![CDATA[<p>One assumption underlying some client conversations I have is that community comes cheap.&#160; It may have          something to do with the hippy-trippy quality of the word.&#160; <br />]]></description>
			<content:encoded><![CDATA[<p>One assumption underlying some client conversations I have is that community comes cheap.&nbsp; It may have          something to do with the hippy-trippy quality of the word.&nbsp; </p>
<p>Unfortunately, it&#8217;s just not true.&nbsp; As the splendid Community Guy <a href="http://www.communityguy.com/1267/big-success-from-small-budgets/">notes</a> it can often cost more than some traditional techniques &#8211; mainly because there is a start-up stage.&nbsp; But this is really just an investment like any other.&nbsp; One that, over time, will create a valuable <a href="http://www.webpronews.com/blogtalk/2006/11/26/the-communitys-values">asset</a>.&nbsp; However, the classic <a href="http://64.233.183.104/search?q=cache:IvWhrCA3hXIJ:www.jwz.org/doc/linux.html+linux+is+only+free+if+your+time+has+no+value&amp;hl=en&amp;ct=clnk&amp;cd=3&amp;gl=uk">comment</a> about open source software is highly relevant: <em>&quot;Linux is only free if your time has no value.&quot;&nbsp; </em></p>
<p>Community building is about smart people spending time building relationships in a way that machines will never do.&nbsp; Make no mistake community is all about being cost-effective &#8211; not cheap-and-cheerful.</p>
<p><a title="Comment on communities" href="http://www.collaboratemarketing.com/modernmarketing/2008/01/communityeffect.html#comments">Comments</a></p>
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		<title>The Issue with Hyping Social Media</title>
		<link>http://www.webpronews.com/the-issue-with-hyping-social-media-2008-01</link>
		<comments>http://www.webpronews.com/the-issue-with-hyping-social-media-2008-01#comments</comments>
		<pubDate>Fri, 11 Jan 2008 17:06:11 +0000</pubDate>
		<dc:creator>Aaron Wall</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Digg]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43271</guid>
		<description><![CDATA[<div class="entry">In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale. <br />]]></description>
			<content:encoded><![CDATA[<div class="entry">In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale. </p>
<p>Do all 3 happen at once for some people? Sure, but probably not for the majority of customers.
<p>My big issue with hyping social media is that most things that are popular on social media sites do not actually build credibility, and that you are going to have marginal success building your brand if you start by focusing on these broad third party communities rather than YOUR TOPICAL COMMUNITY.</p>
<p>When I first started getting well known there was no Digg. There was a Slashdot, but exposure on Slashdot did not make or break me. What really sent my personal brand on a sharp upward trajectory was when Danny Sullivan mentioned me. Because he felt I was comment-worthy many other people suddenly thought I knew what I was talking about and that I was trustworthy.</p>
<p>That perception of trust, audience, and personal-brand that Danny had spent years building was in some part transferred to me. Am I as well known as he is? Of course not, but while sites like Digg have audience they tend to lack that perception of trust and personal-brand that transfers BUYING CUSTOMERS to your site.</p>
<p>If a person who has trust and a broad base of readership recommends you that creates immediate sales. I see that in my daily sales data and my affiliate statistics. If you get featured on social media sites it does not lead to many sales. Perhaps that exposure leads to awareness, which can further be enhanced by writing about that community, buying banner ads from sites like Lead Back, or by writing other create subscription-worthy content, but generally in content editorial link from a trusted expert creates more sales than exposure on a nearly automated hollow social news site.</p>
<p>If your site is new to the market and you want some exposure you have two options</p>
<ul>
<li>eat Taco bell for a month, take the world&#8217;s biggest crap, then write a leading 10 step how-to guide on how-to polish it, or</li>
<p> 
<li>create things that people INSIDE YOUR COMMUNITY will find useful</li>
</ul>
<p>One of those strategies will get you in the Guinness book of world records. The other will make sales.</p>
<p>Does your content build trust?<br /> <a href="http://www.smallbusinesssem.com/the-seo-success-pyramid/971/"><img border="0" alt="SEO Success Pyramid" src="http://www.smallbusinesssem.com/wp-content/uploads/2007/11/seopyramid.jpg" title="SEO Success Pyramid" /></a></p>
</div>
<p><a href="http://www.seobook.com/secrets-polishing-turd-or-social-media-vs-influencing-thought-leaders#comments" title="Comment on influencing thought leaders, and social media">&nbsp;Comments</a></p>
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		<title>The Community&#8217;s Values</title>
		<link>http://www.webpronews.com/the-communitys-values-2006-11</link>
		<comments>http://www.webpronews.com/the-communitys-values-2006-11#comments</comments>
		<pubDate>Sun, 26 Nov 2006 16:52:34 +0000</pubDate>
		<dc:creator>James Cherkoff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=33122</guid>
		<description><![CDATA[<p>It's not difficult to imagine a time when the most important marketing asset a company has is its community of customers.&#160; <br /><br />What that community thinks of the company, its products, its management and its systems will be the number one defining factor in the company's reputation and brand.&#160; Marketeers will be interested in systems, ideas, and techniques that can help them improve relationships with their community.&#160; <br />]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s not difficult to imagine a time when the most important marketing asset a company has is its community of customers.&nbsp; </p>
<p>What that community thinks of the company, its products, its management and its systems will be the number one defining factor in the company&#8217;s reputation and brand.&nbsp; Marketeers will be interested in systems, ideas, and techniques that can help them improve relationships with their community.&nbsp; </p>
<p>There will be a range of metrics used to assess community satisfaction and there will be a clear financial relationship between the community&#8217;s health and the company&#8217;s wealth.&nbsp; </p>
<p>Those metrics may even appear on the balance sheet as <a href="http://en.wikipedia.org/wiki/Goodwill_%28accounting%29">goodwill</a> does today.&nbsp; The word-of-mouth created by these communities will be the most powerful driver of sales.&nbsp; Companies will spend considerable budgets trying to recruit people to their communities and will try and poach individuals who are active within competitors&#8217; communities. There won&#8217;t be such a thing as a standard community.&nbsp; </p>
<p>Every company and brand will be able to create a version to suit the needs of its own customers and products. Moving from command-and-control to community values will involve some very painful reorganisation.<br /><a href="http://www.collaboratemarketing.com/modernmarketing/2006/11/community_value.html"><br />Comments</a></p>
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