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Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.

Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

Ragan vs. Melcrum

Last week, Chicago-based Ragan Communications launched MyRagan.com, a free service aimed at communicators around the world that’s a mix of social network, knowledge and information resource.

It’s captured a lot of imaginations and got off to a cracking start. When I signed up last week, there were about 250 members. Today, that number is over 500.

Also last week, London-based research and training firm Melcrum announced The Communicators’ Network, described as a business-grade professional networking community, that will be launching in June:

Social Network for Communicators

A phoned-in comment to yesterday’s FIR podcast from PR podcaster Bryan Person brought news of a new social network for communicators launched by Chicago-based Lawrence Ragan Communications.

Bullying & Cyberbullying

Bullying is a serious issue. It makes people feel bad, makes them do things that they might not necesarily want to do, and forces people’s hands. Cyberbullying is worse – it takes all those things, puts them online in blogs or journals or social networks, and ramps it up a level via emails, Twitters and text messaging, and instant messages.

Location – Online & Offline Business Costs

I have went shopping with my girlfriend in San Fransisco a few times, and got to thinking about how most of the businesses in the city pay $4,000 to $20,000 per month for rent. In many cases, with a 5 year term.

You can buy a great domain name for that. You can compete in the search results in most markets for that. Monthly rent to buy exposure in one city is recurring. Many online marketing costs and domain costs are not.

The Japanese Mobile Market
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What’s different about the Japanese mobile market is that innovation is moving toward business models and marketing tactics instead of technical features and functions.

From the New Communications Forum

I’m in Las Vegas, but what happens here definitely won’t stay here. I’ll blog pretty regularly from the New Communications Forum, which begins this morning with pre-conference sessions, two in the morning and two (including the one I’m conducting on podcasting) in the afternoon.

The conference proper gets underway tomorrow with a keynote by David Weinberbger. Among the sessions I’m anxious to attend:

InformationWeek in Second Life

Yesterday, InformationWeek’s Mitch Wagner announced the publication’s first foray into Second Life via a blog post on the site.

Wagner noted the publication has yet to ‘do something interesting’ in the Metaverse, but said "We’ve got an interesting plan cooking to help InformationWeek readers find each other and connect in Second Life. It’ll be fun and useful."

MySpace Looks To Dethrone ‘Spam King’

MySpace has filed a federal lawsuit against well-known spammer, Scott Richter also known as the “Spam King” for the reputation he has earned. The suit filed in the Central District of California, says Richter’s companies OptInRealBig, CPA Empire and Media Breakaway are responsible for millions of MySpace bulletins being sent through its system between July and December of last year.

Microsoft & Nortel Unveil BizCom Roadmap

Last July, Microsoft and Nortel announced a strategic partnership in order to develop innovative methods of business communication by focusing on integrating voice, e-mail, instant messaging, multimedia conferencing and other forms of communication.

Alternative Media Gains Credibility

Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective.

Government Tracking Electronic Communications

A press release from FaceTime Communications stopped me cold today.

Transparency Key to Shifts Win

Shift Communications, home to social media advocate Todd Defren, was named agency of record for Novell, largely on the strength of Shift’s well-documented social media chops.

Yahoo Blog Search To Be Continued

Although the blog results component for Yahoo News searches has vanished from the site, it should return after some tweaking to it has been completed.

Interesting Attendance at the Social Media Club

Who is paying attention to new media and online PR?

Astroturfing: Time to walk the talk

Last month’s anti-astroturfing initiative by Australian PR bloggers Trevor Cook and Paull Young got off to a good start with plenty of commentary in support of the idea.

Video Communications – the New Age Marketing Tool

If you’re a small business, you know how hard it is to compete against larger, wealthier competitors. Indeed, today’s small businesses face a dilemma.

Schwartz Launches New Podcasting Service

Perusing my feeds the other day, I came across a press release from Schwartz Communications announcing the launch of a podcasting service.

PR Community Action on Social Media Press Release

Whether journalists are ready or not for the social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages.

Microsoft’s Move Into Communications

Microsoft has announced plans to launch a unified platform for e-mail, instant messaging, videoconferencing, and telephone calls. This move could serve to strengthen the company’s monopolistic characteristics. What’s more, the Redmond-based corporation intends to use Office 2007 as the communications platform.

Microsoft No Longer Incommunicado

The Beast of Redmond is leaving no stone unturned in its quest to maintain its presence in the office. At a weekend conference Microsoft unveiled a slew of new communication products incorporating email, instant messaging, mobile and VoIP telephonoy, and audio-, video-, and webconferencing.

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