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The Year’s Most Overused Metrics

We all know marketers love metrics.  Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics.  The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless.  There are two main reasons this happens …

Facebook Opens Developer Platform
Online social network site Facebook has now opened up its developer platform to other social networking sites.

Cutts Clears up TrustRank Misconceptions

I know many of you have heard of TrustRank before. Some say Yahoo came up with it first or Google has it trademarked. Well this video of MC explaining what TrustRank is should help clear up a lot of misconceptions:

Web Analytics Predictions for the New Year
If you’re looking for Web Analytics predictions for 2008 then I recommend checking out Rich Page’s blog where he posts about his thoughts for what’s to come in 2008.

Videos, Books & Photos on Google Maps
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The search page of Google Maps now shows location markers. The markers can be in the form of videos from YouTube, books from Google Book search or geo-tagged photos from Panoramio.

Google Allows Ratings, Comments On Maps
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Maybe car or restaurant reviews seem a little more useful, but no matter; Google is now allowing people to rate and comment on everything created with its My Maps software.

Google Tests Displays in Sidebar

It’s always fun whenever someone discovers one of Google’s many experiments with their search interface. 99% of the time, the discovered tests never materialize as a major rollout for Google, but it’s still worth noting.

Yahoo and JetBlue’s Arrangement

The announcement that Yahoo! Mail and Yahoo! Messenger are partnering with Jet Blue to offer lightweight wifi services on flights is both extremely cool, and kind of sad at the same time for me.

Being that I’m traveling a lot now for work it becomes readily apparent when I’m in the air that it’d be nice to be able to connect to the web in order to get work done and communicate with colleagues, friends, and family.

Kindle DRM Down the Tubes

Yet another DRM goes down the tubes, this time it is for the kindle, while the reviews have been mixed, most folks who got their hands on the kindle like it, but as usual wish that it could do more than it was originally designed to do.

New Google Analytics Features Showing Up

There’s no official announcement from Google, but we’re seeing new features showing-up in Google Analytics.

It appears you’ll be able to compare different data points…

Scroll Feature for AdSense
Keith Chan reports that Google seems to be trying out a scroll feature for Google AdSense advertisements in its Hong Kong version.

More Features with New Google Toolbar Version

Google has released version 5 of it’s popular toolbar, now with many more additional features. http://toolbar.google.com/T5/intl/en/index.html

Shoppers Prefer the Virtual Hight Street
It is estimated Britons will spend more than £66 million online this Christmas buying a third of all their presents, according to news reports.

Google Checkout Extends Free Processing

Google Checkout, Google’s online payment system, is extending its free processing until February 1, 2008.

The promotion was going to end on December 31, 2007. If you’re a Google Adwords customer for every dollar you spend on AdWords, you can process $10 of sales with Google Checkout for free. After that you’ll be charged 2.0% plus $0.20 per transaction no matter what credit card is used. There are no monthly, setup, or gateway fees.

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

Microsoft Introduces Mobile Ads
According to Reuters "Microsoft Corp.

PubCon – Microsoft Party Pics
It was my first Microsoft party last night and it turned out to be a doosy. I went with Rich Ord, Mike McDonald (who won a Zune) and Tiffany Doughty from iEntry (WebProNews).

Pics from PubCon
The last day of WebmasterWorld’s Pubcon is literally a gathering in a pub. This is the genesis of how Pubcon was started, an informal gathering of members from WebmasterWorld.

PubCon – Press & PR Campaigns

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb.

Nokia Getting Greener

Nokia is a Global leader in their market, no questioning that. So, perhaps their move to make "greener" more environmentally sound decisions in their business processes will spread to others… indeed they are a good role model for action.

A Holiday Treat from Google & Yahoo

Both Google and Yahoo! have decided to provide website owners with a "holiday season treat" by updating their respective search results (SERPs) – simultaneously!

Both the major search engines have been executing some algorithm changes causing the usual ranking turmoil for webmasters and site owners over the last week.

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