The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will do so in the next 12 months.
All Posts Tagged Tag: ‘comments’
According to a post at MacUser, the chairman and co-owner of Warner Music Group — Montreal’s own Edgar Bronfman Jr. — made some comments at a recent mobile conference about how music companies spent too long pretending that the industry’s business model wasn’t being threatened, and “went to war with consumers.” Here’s the money quote:
Windows Live’s excellent Translator service has now released a single line of code that you can add to any website to give visitors the option of translating your website into their language of choice.
Just head to translator.live.com/AddIn.aspx, select the language your website uses, and it’ll give you the code. If your site is in English, this will be the code:
Microsoft has confirmed that a new version of its Messenger instant messaging software will ship with and when Mac Office 2008 hits stores.
While we don’t know anything about features, or even if it’ll be named Windows Live Messenger or MSN Messenger (presumably the new name, though), at least Mac fans are getting a new version.
Similar to what Google has been doing with ads in search results, they also now restricted the clickable area in AdSense (the kind of Google ads webmasters can include on their pages).
Instead of allowing a click to be triggered in a broad rectangle around the text – which used to include whitespace in that area – you must now click specifically on the underlined title or the colorized URL below the snippet.
It looks like the Windows Live Search Club, the puzzle game promotion that seemed so successful for Microsoft at first, is quickly turning into a PR disaster for the company.
The Club, which had searchers play puzzle games in order to win prizes, originally gave Microsoft a huge boost in search engine market share, a gain which has slowly dissapeared entirely in the last few months. Even worse, though, is the anger the Club’s fans are now turning towards the company.
Launching your own ad network is the rage right now. I read that this year is the year for launching your own social network and next year is the year for launching your own ad network.
I overheard a startup that is making it easier for you to do that (hopefully we’ll get more on this in the next few weeks).
I remember awhile back coming across a post that Nick Carr did about someone who was using Amazon’s S3 remote storage service to do backups, and wound up getting a bill for a month’s worth of charges for hosting his data — and it was a single cent (the original post by Dave Gurnell is here, and Nick’s post is here).
One benefit of being owned by Google has to be the mind-boggling amounts of server space they have available, with something like 45 or 50 massive data centres located around the world and an estimated 500,000 servers or so in total (you can find them quite easily — look for the football-field sized building with no windows and a four-storey air-conditioning system attached, right next door to a big dam).
I used to wait impatiently for Don Middleberg and Steven Ross to release their annual study on how reporters and editors use the Internet. Don sold is agency several years ago and the survey vanished. Fortunately, the Arketi Group is out with some data in its 2007 Web Watch Survey, according to MediaPost.