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Facebook & MySpace ad Analysis

Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.

MySpace Launches HyperTargeting & SelfServe
Want to target only fans of like minded music on MySpace? The day got a lot closer with two programs that the social networking giant launched yesterday.

Ad:Tech – Snap.com Launches Snap Shots Ad Network

Snap.com will today announce the launch of its Snap Shots Ad Network. You may recall that Snap offers the link mouse-over pop-ups–briefly tested by us last year–designed to show you the location of a link before you actually click on it.

Ad:Tech – MySpace Ad Network

There are a lot of announcements expected at today’s start of Ad:Tech, so let’s kick off with MySpace.

Internal AdWords Tool Raises Rumors About Rankings
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A post by French blog Zorgloob has raised a flurry of rumors about Google organic rankings being influenced by Google AdWords advertising.

Zorgloob posted screenshots from an internal Google tool that assigns scores and classifications to Google’s organic listings raising questions about the way the Google SERPs are determined.

FireEagle Geotagging Platform from Yahoo

A new social network isn’t Yahoo’s only announcement today.

Enabling Google Analytics Site Search

You can now log-in to your Google Analytics account to start enabling the new Site Search feature for a site of yours.

Raising Conversions By 55% Or More

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook.

Facebook Open to OpenSocial, VC says

Peter Kafka at Silicon Alley Insider and Erick Schonfeld at TechCrunch are reporting that Facebook board member and investor Jim Breyer said at an event last night that the social-networking site is open to working with Google’s OpenSocial project. The money quote:

Adding Windows Live Messenger To Your Blog

If you’d like to make it easier for people to contact you via your blog (or MySpace or whereever you can post code), Windows Live Messenger has a site where you can create a nice-looking button in seconds that will get them in touch with your Live Messenger screen name.

Gmail Code Hints At Upcoming Features

Ionut Alex found evidence in the source code for the newest version of Gmail that hints at features we may be receiving soon.

He found code for Jabber transports, which would allow contacting people from other instant messaging networks over Google Talk/Chat’s Jabber connection, which makes sense given the fact that Gmail’s new contact manager asks for Yahoo, MSN and AIM usernames now.

Misspellings: The Fate of the Keywords Meta Tag

Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.

Does “Social Search” Make Sense?

As several people are reporting this morning, the search engine Hakia has added a new feature called “Meet Others,” in which you can see whether other people using the tool are searching for the same things you are.

I confess that, like Richard MacManus at Read/Write Web, I am wondering what the point of this feature is exactly. Do social networking features make any sense as part of a search tool?

The $199 Google Computer

If you’ve been waiting for Google to launch its own computer and operating system, that day is here.

Basic Keyword Strategy & Tips

Keyword Research Tips

Google’s Internal Tool to Check Results?

French Google blog Zorgloob has what they say are screenshots from a Google employee showing a certain “GG Score" value in action.

Engagement without Measuring Makes Little Sense
BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe.

The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will do so in the next 12 months.

Google AdWords Number/Date Formatting Feature

Google AdWords seems to be rolling out some useful features recently, last week it was the snapshot date range comparison and today’s is the option to change number, date and time formatting.

Online Car Shopping

Now there is almost nothing left that you can’t buy entirely online. Autonation is the first to offer this service for buying a car completely over the internet. They are piloting a program that lets customers buy their car online in the Atlanta market with 14 dealerships.

OpenSocial’s Importance Open To Debate
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Google’s products tend to be hit-or-miss affairs – compare the main search engine to Google Catalogs, if you will.  Now, as the release of OpenSocial approaches, opinions seem to be split as to whether it’ll arrive with a bang or as a bust.

Free YSM Webinar and More For Your Holiday Campaigns
The ever thoughtful Yahoo! Search Marketing team has a blog that informs of a Webinar where you can get help to make the Most from your holiday campaigns, all for FREE! Besides, also available are numerous resources through which you can manage your holiday campaigns better.