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Color Articles

Introducing True Alpha Video in Flash 8

Video support in Flash is nothing new. In Flash 8, however, video support has been improved dramatically. Both the new FLVPlayback component and support for an 8-bit alpha channel open up new possibilities for Flash animators and developers.

Microsoft and Canon Develop Color Management System for Vista

Microsoft and Canon have been working together to develop a new color management system for Microsoft’s upcoming Windows Vista operating system.

Choose & Use the Best Colors

Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.

How To Develop Your Unique Selling Proposition Using Timing And Color

Every item you advertise, every word and illustration you use becomes a part of your company’s image. Your ability to develop a USP (unique selling proposition) depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.

Putting Digital Colors in a Different Hue

Nowadays in the digital technology world, consumers are getting more inclined in the digital imaging market. As compared before, digital imaging tools like digital cameras, color printers and color scanners became less expensive, thus more accessible to eager users. Digital colors, along with their inherent complexities accompany the boom of digital imaging technology.

How to Add Warmth, Color & Texture to Your Advertisements

“…A powerful agent is the right word…” – Mark Twain

And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads.

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced “kit”) [Color Illustrate Type Test]

Hexadecimal Color Notation on the Web

When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.

Cannon Targets SOHO Market

Launch of New PIXMA(TM) Inkjet Photo Printers, Photo All-in-Ones and imageCLASS Laser MFPs Bring Outstanding Value, Quality, and Performance to Consumer and SOHO Users.

Graphic Design Using Color

Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market.

Basic Graphic Design

Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don’t always share. Here’s a short list of elements of graphic design that you can use today.

Banner Advertising

Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know.

Thinking About Color

Fifty years ago, if you turned on your T. V. you would have seen My Three Sons in brilliant black and white. Very few print advertisements went beyond 3-color printing and the internet wasn’t even a glimmer in Al Gore’s eye. Color, for the graphic designer, was a mere novelty, meant only for the most high-end projects and package design. Color, once too expensive to use whimsically, is now expected for the most part. Black and white has come to represent the high-end and artistic.

The Case for Minimalist Web Page Design

With the increased affordability of web space and bandwidth, the growing use of high speed modems, and the abundance of implementation technologies like Flash, audio and video, comes the temptation to overuse them in web page design.

Choosing the Perfect Colors for Your Web Site

When designing a Web site, most people give a lot of attention to two major factors: the design (graphics and logos) and the content. But what about the colors? This is one of the most important things to consider when designing your site. The colors of your Web site are important because they will define the mood and emotions of your visitors as well as reflect your identity and image branding.

An Artists Viewpoint on the Misuse of Website Color!

Having taught in Art College for 15 years as well as exhibiting and having paintings displayed in public collections in the UK, I read with great interest the article recently submitted by Charlene Rashkow titled “Color and its Influence on Marketability.” As an artist, I revel in color and its power and only have to sit in front of a Monet to realize the powerful emotional tug color can have. This very power makes the misuse of color an abuse to the viewer, which means that professional designers are often guilty of color misapplication.

3 Case Studies on Using Color for Organization

One of the aspects of web design that fascinates me the most is color. Color is a very useful tool that can be used with powerful effects in a website. It’s particularly useful in organizing elements effectively and in creating well-designed page layouts.

Does the Color of Your Web Site Influence Your Marketability?
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We’ve all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization, yet all too often one of the keys to effective web site results is often overlooked. The color one chooses for his or her web site may not be well thought out and can in fact make all the difference between a well-received site and one that is unappealing to the eye.

Choosing A Color Scheme

When you begin the design of your web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it’s not easy at all. In fact, it’s hard.

Web Site Software Interface Design Consultant

The key to creating graphical images for the World Wide Web and software applications is keeping the image file size relatively low and creating images that are optimized and display correctly in the browser window. By obtaining the knowledge of when to apply the proper image format to a given situation and how to properly optimization images to decrease download times, developers can assure themselves that graphics used in their projects will be optimized for success.

Adding Text to Images

One of the most frequently asked questions by new webmasters is how to add text to their images. I have good news for everyone. It’s easy, so relax.