The site will be devoted to Division II and III schools and hopes to highlight sports and teams that have been largely under-represented. The site will carry sports content, such as videos, photos, highlights and general sports information. Users will be able to create a personalized homepage and customize it with logos and school colors.

"In 1979, satellite technology created an opportunity for ESPN to deliver sports around the clock that created legions of sports fans," said Rasmussen, Founder and CEO of CollegeFanz.com.

"Twenty-eight years later, online technology presents the opportunity to deliver yet another layer of sports information and entertainment to millions of passionate fans looking for more scores, more news, more videos and more photos from their favorite college or university."

CollegeFanz will also have social networking features that will allow users to upload images and videos to their pages and search for other fans. Fans will also be able to create blogs and groups, and invite other fans to online forums and talk shows.

The site will charge $4.95 per month for access to the content, but will also offer free services.

"CollegeFanz.com is laser focused on the fan experience. Enhancing and fulfilling this dynamic experience for students and alumni is our mission," concluded Rasmussen.