Collective Media Articles

Study Looks at Advertiser Investments in Online Ad Networks

Results from an ad Network Study from Collective Media show that interactive agencies and advertisers continue to use and invest in online ad networks despite the current downturn in the economy.

Vertical Ad Networks Should Get More Money This Year
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The results of a new study show that advertisers will be relatively cautious with their money this year, not throwing it at all ad networks indiscriminately.  They’ll still be spending more than before, though, and vertical ad networks should benefit.