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coke Articles

NYT Loves The Cocaine?
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And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing.

The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on:

Say It With YouTube Coke Cards
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In a clever holiday marketing ploy, Coca-Cola and YouTube have collaborated to bring joy to the world with their online video cards.

Coke And Free Advertising

After the amazing Diet Coke-Mentos video from the guys at Eepybird.com exploded onto the scene thanks to YouTube (and later Revver), there was a sharp divide between the reaction from Mentos and Coca-Cola.

Coke Drops Ball On Assassination PR Spin
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That a labor union at a Coca-Cola bottling plant in Columbia was accusing the company of hiring paramilitary groups to torture and assassinate union leaders is just an interesting side note; the real story, as circulated by those in this ecommerce industry, is how Coke turned the tides on its accusers with targeted keyword public relations.

Coke: Search Ads Drive Traffic

Paid search advertising has helped thousands of businesses reach consumers who may never know they exist; for giant international companies, search ads also work well at bringing customers to solutions they provide.

Expect the Unexpected the Next Time You Buy

More evidence of changes in traditional marketing that will change consumer behaviours.

Goodmail Hated By Left And Right

The plans by Yahoo and AOL to utilize the services of email certification firm Goodmail have brought together two bitter political rivals to denounce the service.

Googlepark is Caught in Spaghetti Code

Jamie, you’ve done it again. You’ve caused me to spit Diet Coke all over my monitor.

Does The Google Homepage Need A Fix?

One designer thinks the now-legendary Spartan homepage for Google.com needs a little centering and a lot more color than it has now. Andy Rutledge has some thoughts about Google.

Coke Dealer Busted Through Online Ad

Some people deserve to get pinched and locked up for sheer stupidity; Social Darwinism would demand it. Boston police arrested a man for cocaine trafficking, setting up a bust after viewing an advertisement he posted on the Internet. He even included a phone number.

Have A Coke And A Ringtone

Contrary to popular belief, they do serve soft drinks in Ireland. Soon, thanks to a deal between Coca-Cola and UK-based Inspired Broadcast Networks, the sons and daughters of Erin will be able to download a Coke along side the latest whiny U2 song from the same machine.

Big Management Changes for the Coke Team

Coca-Cola Enterprises announced that its senior management team is going though some big changes.

Coke Profit Falls From A Year Ago

The Coca-Cola Company reported first quarter earnings per share of $0.42, compared with $0.46 for the prior year first quarter.

Coke Probe Comes To An End

The Justice Department has ended a two-year investigation into accounting irregularity allegations at the Coca-Cola Co.

Coke Earnings Go Up

Coca-Cola posted a rise in fourth-quarter earnings helped by fluctuations in currency as well as a recent boost in soft drink demand.

Coke About to Get Sour

Coca-Cola Co. plans to launch a lime-flavored version of Coca-Cola early this year.