When you order a used book online, you probably wouldn’t be surprised if when it arrives, it contains an old bookmark or perhaps a couple of pages of notes inside. After all, it is “used.” But I’m sure you would …

An interesting article in Advertising Age focuses on a debate within the advertising industry about how to approach the new world of user-generated content for marketing purposes. And nobody’s seems all that sure about it.

And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing.

The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on: