WebProNews

What Works On YouTube

An interesting article in Advertising Age focuses on a debate within the advertising industry about how to approach the new world of user-generated content for marketing purposes. And nobody's seems all that sure about it.

NYT Loves The Cocaine?

And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple's cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing. The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on: