You’ve done it all right content, title tags, descriptions, keywords, advertisers, link partners and Google has approved you as an AdSense publisher!

Google Adwords are popular among many people just starting home businesses. Even many home biz veterans still use Adwords to promote their own products or supplement their income via affiliate marketing. While there is a learning curve associated with the Adwords process, it’s really not difficult to get the hang of it.

Internet advertising is often thought of as direct marketing, unlike magazine ads. Of course, this concept makes zero sense and advertisers are finally beginning to come to terms with this reality.

Dex Media announced today that it is introducing a new Internet product line to help small businesses extend their Yellow Pages advertising messages through more than 30 major search engines and portals.

Getting clicks from pay-per-click (PPC) advertising on search engines can be exciting. One leading expert reminds us that clicks aren’t customers and it’s customers you need to focus on.

A study conducted by Vividence, a market research firm, examined how people interact with search engines. The study, which Vividence released the findings of yesterday, May 25, 2004, found that search engine use and search engine ad click through rates do not necessarily correlate.

In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don’t make sales you won’t be in business for very long!

Google listed click fraud as one of the potential “worries” that would-be investors should consider. In fact, they admitted to regularly paying refunds because of click fraud and stated that they may have to make retroactive payments.

We’ve heard the talk for months, and now they’ve gone and switched all the way. Yahoo now shows what we assume are Inktomi results, though it could be something of a Google cocktail (if you have thoughts on the results composition please post).

In a recent phone interview Dan Thies informed me that Google has been tracking click throughs on their search engine result pages (serps) for some time.

Once upon a time in Internet Land, you could submit your web site to the search engines, and customers had no problem finding you.

At Joel Christopher’s recent Master List Builders’ Workshop in San Antonio, Texas, Marlon Sanders told the audience that I was “The King Of Pay Per Clicks.” He explained that there was no investment he could think of that gave a faster or better return on your investment than pay-per-click search engines. After all, I had done campaigns where I earned $7for every $1 invested.

There are several types of media to consider when mapping out an Internet marketing campaign. Some of the more popular candidates include pay-per-click (PPC) listings, PPC banners, banners based upon impressions, e-mail, search engine positioning, and link exchanges. Choosing between the different alternatives can be a daunting task. Regardless of which media you are considering, it pays to sit down with a calculator and do the math – and you may be surprised!

Which Engines Should You Use?
Following Goto.com’s (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 pay-pay-click startups have sprung up.

Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site. Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!

“Don’t pay for visitors to come to your website. Earn them!” It’s an intriguing slogan and it can be a successful part of your marketing efforts if you approach “surf for visitors” exchange sites with a plan.