WebProNews

Parasitic Business Models
By Aaron Wall · April 25, 2007

As more large trusted publishers launch ad networks will this force Google to rethink their authority heavy algorithms and ad quality scores that benefit these growing arbitrage plays? Or is Google promoting many small ad networks to spread the portion of the pie that they don’t control really thin?

Shopping sites like Shopping.com, Yahoo! Shopping, BizRate, and NextTag already dominate Google’s organic search results and paid listings.

Letting Amazon & eBay Work for You
By Aaron Wall · April 2, 2007

Selling your stuff on either of those networks might be a good way to leverage their domain related trust to rank in the search results, but you can also use both of them to research what is worth selling or writing about, even if you do not sell on their networks. Since their research data is conversion oriented, in many verticals it is worth more than keywords from other sources.

eBay offers a Marketplace research service that costs $2 to $25 a month.

Beta Testing Amazon Clickriver
By Aaron Wall · January 24, 2007

I got my invite to beta test Clickriver today. Yippie. I already set up my account, so lets see how long it takes Amazon to start showing my ads for things like my name and search engine optimization.

Amazon Launches Clickriver
By Andy Beal · November 3, 2006

Amazon’s realized that it’s about time it launch its own sponsored search product for Amazon.com. With the beta launch of Clickriver Ads, Amazon will offer pay-per-click advertising using the “bid + performance” model made popular by Google and soon to be adopted by Yahoo.

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