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Ingenio Riding Cost Per Action Wave

The click to call model used by Ingenio to connect people to businesses represents the foaming surf on the onrushing wave of CPA models for advertising.

Google Click-to-Call Vulnerable To Phone Pranks?

For a brief time yesterday, TechCrunch speculated that Google had removed its Click-to-Call function on Google Maps, due to prank calls. The post was later updated to confirm the function was still in place.

Google, eBay Hang Up Click-to-Call

A terse statement posted to the Official Google blog announced the search advertising company will stop its efforts in the click-to-call area.