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Click Forensics Articles

Click Fraud Falls In Q4 2010

The overall click fraud rate in Q4 2010 was 19.1 percent which was lower than the Q3 2010 all-time high of 22.3 percent, but higher than the 15.3 percent rate for Q4 2009, according to the latest report from Click Forensics.

Click Forensics Malware Lab identified a new malware scheme targeting display banner ads. The program performs a pop-up or pop-under and rotates brand advertisers’ banner ads every 10-15 min in an effort to boost impression figures.

 

Botnets Driving Click fraud Traffic
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There was a significant jump in click fraud traffic from botnets in the third quarter of 2009, according to the latest data from Click Forensics.

Click Forensics told WebProNews that the amount of click fraud traffic from botnets generally hovers around 33 percent, and it believes the sudden rise may be to due to the increasing sophistication and proliferation of botnets.

Botnets accounted for 42.6 percent of all click fraud in Q3 2009, more than doubling in the past two years and up from the 27.5 percent reported for the same quarter last year.

Click Forensics Launches Traffic Quality Dashboard
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Click Forensics has introduced a new traffic quality dashboard aimed at helping ad networks and publishers pinpoint good and bad online advertising traffic sources.

The dashboard is designed to help manage downstream publishers and affiliates and adjust online traffic sources and campaigns to improve quality and performance goals.

New Tool Aims To Fight Click Fraud
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Click Forensics has introduced a new tool to help marketers combat click fraud.

The new tool is called "Block List" which provides ad networks with a continually updated list of visitor IP addresses and publishers known to generate online click fraud. Block List can be used with the Click Forensics platform to block invalid traffic and to shift  advertsing dollars to other sources that offer better results.

The Block List tool could help marketers reduce the rate of click fraud between 15 to 25 percent according to Click Forensics.

Click Fraud Rate Declines In Q1
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Click fraud declined in the first quarter of 2009 to 13.8 percent, according to Click Forensics’ Click Fraud Index.

That’s down from the all-time high of 17.1 percent reported for the fourth quarter of 2008 and from the 16.3 percent rate reported for the first quarter of 2008.

Click Fraud Is At An All Time High

Click Forensics has released a study showing that click fraud has hit 17.1%, an all-time high. For those of you who are unfamiliar, click fraud represents the act of clicking on a web advertisement to inflate click-through rates.

Click Fraud Reaches Record Level
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Click Forensics has released its latest figures on click fraud for the fourth quarter and says it has jumped to the highest level since 2006.

The overall industry average click fraud rate grew 17.1 percent for the fourth quarter of 2008. That’s up from 16.0 percent in Q3 2008 and from 16.6 percent for Q4 2007.

The average click fraud rate of PPC ads appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2 percent. That’s up from 27.1 percent rate reported for Q3 2008 and down slightly from 28.3 percent for Q4 2007.

Yahoo Partners With Click Forensics

Yahoo has partnered with third party click-tracking firm Click Forensics to combat click fraud.

Click Forensics Says Fraud Is Up (Again)
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The latest Click Forensics report has arrived, and the company’s data doesn’t look at all encouraging; it states that the overall industry average click fraud rate in 2007′s fourth quarter was 16.6 percent.

Google & Click Forensics Face-off

A couple of weeks ago we reported Google’s Shuman Ghosemajumder had attacked Click Forensics latest click fraud report.

The Shifting Sands Of Click Fraud
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No one debates the existence of those who would perpetrate click fraud on advertisers for financial gain. Gaining a better idea of the scope of the problem has been harder than pinning sand to a wall.