News of Claria's move could build on reports of a Microsoft trademark application for a name similar to that of a technology owned by Claria may mean the Microsoft/Claria takeover talks could be taking place in the background.
Claria's RelevancyRank, a search technology under development, challenges Google, Yahoo, and MSN with a comparison of where they would rank the sites that RelevancyRank (based on behavioral indicators that Claria gathers by following users around with its adware) would rank in the top ten for the phrase "cheap tickets."
Claria, one-time producers of the infamous Gator Wallet, has announced their intentions to enter the search engine industry market, but with a little twist.
Ed Bott links to ClickZ News that says Microsoft won't buy Claria. I can neither confirm nor deny THAT rumor either.
Redmond responds to customer complaints about alleged preferential treatment of potential takeover target, adware maker Claria.
Ed Bott does an excellent job calling out Boing Boing on their half-assed attempt at issuing a correction to their rumors-cited-as-facts post about Microsoft and Claria last week.
Hey, my brother is blogging for ComputerWorld and says "Microsoft about to buy into a BIG mistake."...
"Microsoft is reportedly eyeing yet another acquisition, but this buyout may prove to be a lot more controversial.
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