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Are You Marketing via Mobile?

According to a study at eMarketer, worldwide spending for mobile search advertising in 2009 is expected to be more than $760 million.  In case you haven’t been keeping track, that’s up almost 20% from last year’s total and by 2012, we're looking at 2.4 billion... with a 'b'.  Mobile is big and getting bigger.

Tips for Getting Serious About Mobile Marketing

The Mobile Marketing Strategies session at Search Engine Strategies New York focused on mobile SEO, while also touching on driving traffic and conversions with mobile applications, text messaging and mobile email.