All Posts Tagged Tag: ‘Christine Churchill’
In a recent article, we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation.
Yank out "The Art of War" or just use common sense; either way, it’s plain to see that knowing about your competitors can help your business. At a session titled "Analyzing the Competition," speakers suggested areas to research and acceptable ways in which you can do so.