At the BlogWorld Expo in L.A., Alltops, Guy Kawasaki and Human Business Works President Chris Brogan had a very interesting discussion about all things Google+.

During the session, a question was raised “Is there now connections between google plus and search rankings?” Brogan stated that:

“Google doesn’t index all of Facebook right now. It’s a lost cause for SEO, they’re also no longer indexing Twitter. Google does index anything publicly for Google+”

It should be noted that Facebook doesn’t allow it. Kawasaki chimed in that this is probably a direct result of the relationship between Facebook and Bing.

If you Google Chris Brogan’s name, you’ll see his Google+ stuff shooting up the rankings. The same holds true for anyone. When you post something publicly it’ll begin working for you, he states “It’s a Google thing”.

Brogan would go on to say:

“Google has such advantages, I don’t see how they can’t be a success with Google+ … I’m amazed that people are so skeptical, especially those in the tech press”.

It’ll be interesting to follow this and see if Google+ does reach the level that both Brogan and Kawasaki think it can.

For 5 years, WebProNews has partnered with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. Stay tuned to WebProNews for much more exclusive coverage.

View other daily video round-ups here.

Steve Jobs describes iCloud in ’97?

Apple Store opens in Hong Kong:

Chris Brogan shares location based marketing for dummies:

A man attempts to do 24 different accents in the English language (via Jeremiah Owyang on Google+):

TV watching record to be broken?

Mashable shares some interesting videos from the Social Good Summit:

"The pace of change is frightening," New York Times tech columnist David Pogue told us. "In the last three or four years…it’s becoming overwhelming for me. I mean, it’s my job. I eat and breathe keeping on top of tech, and people will say ‘what do you think of…’ something I’ve never heard of and everyone else has, and it’s like oh my god, now I’m behind. So I don’t have any idea how a CEO is supposed to keep up."

"Obviously there’s people like me and websites, whose job it is to filter stuff for you, and bring to you what’s important," he added. "That would probably be one way to do it, but I think it explains why in general business is always behind the curve." 

A similar subject also came up in a conversation with well-known consultant Chris Brogan, who says, "What I look at is, I try to stay with a product or sale solution mindset, and I say, ‘Is there a reason this is gonna add to what I’m working on right now?’ and if I go try this new social network, is that likely to be where my new target audience is gonna be?"

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"Honestly, it’s really interesting," he adds. "Everyone’s always chasing the new thing. I think you go backwards and look at the old things. I’m amazed at who’s not searching inside eBay or who’s not searching inside of Amazon or whatever…who’s not really working their email marketing lists, as opposed to just beating it over the head with automated stuff."

That’s a great point. The rate at which all of this stuff comes out is unreal, and a lot of people try so desperately to stay on top of the latest and emerging trends, that they leave behind proven and established opportunities. 

"I think with time management, you just have to keep going with the mindset of what you real goal is, and keep paring away," says Brogan. "It’s like I’m a priest and I give absolution all the time. I’m always like, ‘You don’t have to try Quora just because everyone’s always inviting you to it.’ I haven’t said yes to that invite yet. I’m sure it’s gonna be great. Whatever. You know what? I stopped reading TechCrunch and Mashable because my friends will tell me when something really cool’s coming. I read their sharing of TechCrunch and Mashable, because then I get the story I really care about."

Brogan is certainly not alone, which is why social search is bound to become much more integral to the way people interact with information on the web (good news for Microsoft, given its recent deal with Facebook to integrate social data into its search results). 

"So then the other thing with time management is – I keep telling people this – in the Internet space, there’s more work than there is time in a day, and there always will be," Brogan adds. "If you don’t put the gate down and you don’t say, ‘Time is up,’ it’s you. It’s your doing. You know, if you’re missing out on family life, it’s your choice."

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Chris Brogan, the president of New Marketing Labs, began by suggesting that social media is a mechanism through which people can try to build a business. Indeed, he feels the best way to “sell” social media is by using traditional metrics that businesspeople are comfortable with.

Otherwise, Brogan recommended that social media users promote other people’s good ideas more than their own companies, and noted that people generally get out of Facebook and Twitter what they put into them. In his case, Brogan’s been able to use his social media prowess to sort of bypass SEO, having on occasion seen retweets his search engine ranking with amazing speed.

Sarah Evans, the owner of Sevans Strategy, spoke next. She maintained that social media represents a natural progression of Internet marketing. At the same time, one thing Evans said to watch for is pushing too hard, too fast, and she acknowledged that time management can also become a problem. So “work for what you believe in,” Evans advised.

Then Scott Stratten, the president of Un-Marketing, took control of the conversation. He argued that social media is nothing new, and doesn’t fix anything on its own. It’s just talk, according to Stratten, and simply amplifies. And social media might even already be breaking down as it becomes more and more work (the issue of time management came up again here).

Still, on a more optimistic note(s), Stratten said that he joined Twitter because he wanted to be above SEO, and also said one of the great things about being an entrepreneur is that it never stops.

Brian Clark, the founder of Copyblogger, then finished off the session. He contended that most marketing is about making people familiar with a product or service, so it’s silly to talk about the ROI of social media. But there are important connections: some of the sharpest people in social media are SEOs. Google has to factor in Twitter. Google wants to rank good content. So SEO and social media are one continuum.

Also, Clark feels that the entire Internet acts as a direct marketing platform, and that content is marketing. So to create meaningful connections with people using social media, he said, “Put the audience first always.”

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Chris Brogan, the president of New Marketing Labs, began by suggesting that social media is a mechanism through which people can try to build a business. Indeed, he feels the best way to “sell” social media is by using traditional metrics that businesspeople are comfortable with.

Otherwise, Brogan recommended that social media users promote other people’s good ideas more than their own companies, and noted that people generally get out of Facebook and Twitter what they put into them. In his case, Brogan’s been able to use his social media prowess to sort of bypass SEO, having on occasion seen retweets his search engine ranking with amazing speed.

Sarah Evans, the owner of Sevans Strategy, spoke next. She maintained that social media represents a natural progression of Internet marketing. At the same time, one thing Evans said to watch for is pushing too hard, too fast, and she acknowledged that time management can also become a problem. So “work for what you believe in,” Evans advised.

Then Scott Stratten, the president of Un-Marketing, took control of the conversation. He argued that social media is nothing new, and doesn’t fix anything on its own. It’s just talk, according to Stratten, and simply amplifies. And social media might even already be breaking down as it becomes more and more work (the issue of time management came up again here).

Still, on a more optimistic note(s), Stratten said that he joined Twitter because he wanted to be above SEO, and also said one of the great things about being an entrepreneur is that it never stops.

Brian Clark, the founder of Copyblogger, then finished off the session. He contended that most marketing is about making people familiar with a product or service, so it’s silly to talk about the ROI of social media. But there are important connections: some of the sharpest people in social media are SEOs. Google has to factor in Twitter. Google wants to rank good content. So SEO and social media are one continuum.

Also, Clark feels that the entire Internet acts as a direct marketing platform, and that content is marketing. So to create meaningful connections with people using social media, he said, “Put the audience first always.”

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Chris Brogan, the president of New Marketing Labs, began by suggesting that social media is a mechanism through which people can try to build a business. Indeed, he feels the best way to “sell” social media is by using traditional metrics that businesspeople are comfortable with.

Otherwise, Brogan recommended that social media users promote other people’s good ideas more than their own companies, and noted that people generally get out of Facebook and Twitter what they put into them. In his case, Brogan’s been able to use his social media prowess to sort of bypass SEO, having on occasion seen retweets his search engine ranking with amazing speed.

Sarah Evans, the owner of Sevans Strategy, spoke next. She maintained that social media represents a natural progression of Internet marketing. At the same time, one thing Evans said to watch for is pushing too hard, too fast, and she acknowledged that time management can also become a problem. So “work for what you believe in,” Evans advised.

Then Scott Stratten, the president of Un-Marketing, took control of the conversation. He argued that social media is nothing new, and doesn’t fix anything on its own. It’s just talk, according to Stratten, and simply amplifies. And social media might even already be breaking down as it becomes more and more work (the issue of time management came up again here).

Still, on a more optimistic note(s), Stratten said that he joined Twitter because he wanted to be above SEO, and also said one of the great things about being an entrepreneur is that it never stops.

Brian Clark, the founder of Copyblogger, then finished off the session. He contended that most marketing is about making people familiar with a product or service, so it’s silly to talk about the ROI of social media. But there are important connections: some of the sharpest people in social media are SEOs. Google has to factor in Twitter. Google wants to rank good content. So SEO and social media are one continuum.

Also, Clark feels that the entire Internet acts as a direct marketing platform, and that content is marketing. So to create meaningful connections with people using social media, he said, “Put the audience first always.”

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Chris Brogan, the president of New Marketing Labs, began by suggesting that social media is a mechanism through which people can try to build a business. Indeed, he feels the best way to “sell” social media is by using traditional metrics that businesspeople are comfortable with.

Otherwise, Brogan recommended that social media users promote other people’s good ideas more than their own companies, and noted that people generally get out of Facebook and Twitter what they put into them. In his case, Brogan’s been able to use his social media prowess to sort of bypass SEO, having on occasion seen retweets his search engine ranking with amazing speed.

Sarah Evans, the owner of Sevans Strategy, spoke next. She maintained that social media represents a natural progression of Internet marketing. At the same time, one thing Evans said to watch for is pushing too hard, too fast, and she acknowledged that time management can also become a problem. So “work for what you believe in,” Evans advised.

Then Scott Stratten, the president of Un-Marketing, took control of the conversation. He argued that social media is nothing new, and doesn’t fix anything on its own. It’s just talk, according to Stratten, and simply amplifies. And social media might even already be breaking down as it becomes more and more work (the issue of time management came up again here).

Still, on a more optimistic note(s), Stratten said that he joined Twitter because he wanted to be above SEO, and also said one of the great things about being an entrepreneur is that it never stops.

Brian Clark, the founder of Copyblogger, then finished off the session. He contended that most marketing is about making people familiar with a product or service, so it’s silly to talk about the ROI of social media. But there are important connections: some of the sharpest people in social media are SEOs. Google has to factor in Twitter. Google wants to rank good content. So SEO and social media are one continuum.

Also, Clark feels that the entire Internet acts as a direct marketing platform, and that content is marketing. So to create meaningful connections with people using social media, he said, “Put the audience first always.”

Have you had more success with social media or email marketing? Comment here.

WebProNews recently had a chat with Chris Brogan at the Inbound Marketing Summit, and while most of the discussion centered around online video, email marketing came up, and some pretty good points were raised.

As our own Michael McDonald noted, “Social’s great, but not everybody goes to Twitter everyday, and maybe I have Twitter and Facebook, but not LinkedIn…but all of these people have email, and they check that every day.”

“I’ve got a stat like that for consumer brands,” said Brogan. “93% of people have a daily opt-in relationship with at least one consumer brand. 15% on Facebook. 4% on Twitter.”

“93% of people say, ‘I would like to get mail from this company every day…15% Facebook. 4% Twitter,” Brogan reiterated. “…and there’s no age skew in that. It starts at age 13, I think, in the study. And it’s young people just the same…maybe don’t want to be friends with Coke, but they do necessarily want the deals…”

“Send me an email, and tell me, you know, if I can get a deal on Mello Yello this week…” Mike agreed.

Watch the entire conversation below.

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You might be amazed at how many email marketing companies there are out there. Just walking around the exhibit hall at ad:tech NY last week, there were seemingly countless booths for such companies. If you have any doubts about the health of email marketing, that should tell you something right there.

Despite the claims that pop up from time to time, email is far from dead, and many consumers would rather engage with brands through this channel than through their social networks.

If anything, smartphones have made email marketing as attractive as ever. My phone alerts me every time I get an email. That’s pretty powerful.

Do you think social media marketing will become as effective as email marketing? Tell us what you think.

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Online video has come a long way in the last few years, and it’s only going further. With the release of new devices and formats, online video content production is going to do nothing but grow. WebProNews recently spoke with Chris Brogan, popular social media guy, President of New Marketing Labs and part of the Pulse Network, about where it’s all heading and where it already is. 

"To me, the whole future of what device is going to be shooting the signal across is changing a lot," says Brogan. "I think that just as we started thinking we were going to get used to a three-inch screen, you know, first the HTC EVO and then the Droid X and all these kind of big ol’ phones showed up, then the nine-inch and the six-inch or whatever tablets are all there, and I think that 1. it’s going to be back to ‘holy cow, there’s a lot of formats I gotta get it out to’ mode, and then there’s the whole Flash or not…"

"I think that one of the things is, you know, after you address the whole IP addresses wearing out problem, and then you’re gonna have the whole addressable bandwidth moving around with you stuff, and I think that’s coming up," Brogan continues. "I think that there’s, you know, the backbone Internet, and then there’s the  wireless Internet, and that’s another whole story, but I think that we’re getting closer and closer to the 3G than the 4G."

"As we’ve all embraced the YouTube level, I think we’re now starting to go backwards and say ‘we want more HD," he adds. "Consumption of HD is going to go up and up and up as our pipe is getting better, as more people are bringing T1′s to their home…see to me, the mobile one is where the real game is, because we’ve untethered. We’re all laptop users. No one says, ‘Man, I bought a great desktop the other day,’ you know? So, I think that’s one, and I think 2 is, we’re actually going to start consuming more Hi-Def…"

It’s not always been clear just how important HD was going to be to online video. Brogan recalls, "A year and a half ago, I’m talking to Abby [Johnson of WebProNews] and I’m saying, ‘I don’t think you need HD. No one’s processing it. Nobody wants it. It can’t parse. It’s not worth your trouble shooting it.’ And you know, everyone proved me wrong."

One thing that’s pretty much always been clear, however, and one that will never change is that content is important. "Good quality content’s gonna rule…and making those distribution deals."

"Nobody’s buying smaller monitor screens for their desktop, and nobody’s looking for lower res, so if you’re not getting closer and closer to 1080p and beyond…We could have a bunch of cameras in our pockets and be doing just fine," notes Brogan.

Of online video’s recent and ongoing evolution, Brogan says, "There’s a lot of people just into the ‘now what?’ stage. You know, ‘gee whiz’ was a couple years ago, and ‘ok, we’re ready to start’ was last year. This year’s ‘ok, I need real serious numbers. I need real conversion."

That’s why we’re likely to see more and more solutions emerging to help video content providers crunch the numbers. In fact, just today, Brightcove launched its latest version with a great amount of emphasis on analytics.

Many businesses are even banning social media from the workplace entirely. In fact, a great deal of our readers have expressed that they feel that social media doesn’t belong in the workplace because employees are there to "work," not "goof off."

Well, that may be the case, and perhaps social media doesn’t fit into your business at all, but considering your general business goals can help you decide whether or not there is a place for social media, and whether or not your employees can fit into that puzzle.

As social media enthusiast Chris Brogan told WebProNews in a recent interview, it’s time to get over the touristy part of social media and start getting down to business.

He says it’s not "Gee whiz, it’s cool" anymore. It’s "What are we gonna do with it?"

"Great you can type. Now what?" he says.

Here are some sample goals a business owner or manager might set for social media use. Once the goal is considered, then you can look at the tools that are out there and evaluate which ones will give you the best shot of achieving those goals.

20 Possible Goals

1. I’m a content provider, and I want to expand my reach.

2. I want my customers to be able to stay updated with news about my company.

3. I want to get to know my customers.

4. I want to promote my product.

5. I want to stay abreast of current news and trends.

6. I want to share my ideas with likeminded individuals.

7. I want to increase brand awareness.

8. I want to provide customer service and support easily.

9. I want to find a job.

10. I want to recruit.

11. I want people to like my brand.

12. I want to collaborate on business projects.

13. I want to directly sell a product.

14. I want to earn respect within my industry.

15. I am getting information overload, and I want to get organized.

16. I want to drive traffic to my site.

17. I want to attract advertisers and make money.

18. I want to get more involved with local prospects.

19. I want to get more involved with people on an international and global level.

20. I want to keep up with my competitors.

There are certainly more possible goals for business social media use out there. I’ve probably not even scratched the surface. What goals do you set for your social media efforts? Discuss here.

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