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SES Interview with Heisler & Kevin

What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch.

I’ll have to say, there are a few gems in this one, so read on:

Comparing SEM and SMM
Colleague Kelly McCoy Williams sent me a great story in the Chicago Tribune about "conversation analysts," which features friend and blogger Jeremiah Owyang.

Structured Search Coming Soon from Yahoo?

Barry Schwartz reports that Yahoo plans to roll out a "structured search" functionality in the near future.

Google Maps Replaces Hybrid Button with Terrain

Google Maps replaced the button Hybrid with a button reading Terrain (Hybrid used to show a mix between satellite imagery and maps data, such as streets or borders).

Seth Godin’s Meatball Sundae

SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It’s about the internet and new marketing and the fourteen trends that change everything.

Whisper: Papers Plot Online Ad Network

Five major newspaper publishers may be ready to create a national ad network that will let them keep all of their ad revenue in-house.

Microsoft Spending $500M On Chicago Datacenter

A project to construct a massive datacenter near Chicago complements Microsoft’s establishment of other centers in Washington State and near San Antonio.

ad:Tech Chicago vs. SES San Jose
After attending ad:Tech Chicago and Search Engine Strategies over the last month made me realize that there are considerable differences between the 2 conferences.

I know they’re difficult to compare because SES San Jose is quite a bit larger than ad:Tech Chicago and the target demographic is somewhat different, however I am sure there are marketers wondering which one they should attend. Here are my thoughts:

Behavioral and On Site Targeting Factors
Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.

Plaintiffs Added to YouTube Suit

It looks like England’s Football Association Premier League, has found some support in its class action lawsuit against YouTube.

Google To Grow In Boston, Chicago

Most Google-related products, services, and announcements come out of Mountain View, but Googlers in Boston and Chicago are now grabbing some headlines of their own; the company’s locations in both cities are primed for some serious growth.

PubCon Las Vegas, SES Chicago To Collide

WebmasterWorld and Incisive Media will run their December conferences on the same dates, with potential speakers, sponsors, and attendees left with the decision of where to go.

PubCon, SES Chicago To Collide
PubCon, SES Chicago To Collide
PubCon, SES Chicago To Collide
Pubcon Las Vegas & SES Chicago the Same Week
During SES New York I heard that this year’s Pubcon Conference will be held the same week as the Chicago Search Engine Strategies conference. This wasn’t by choice, as neither conference will benefit from happening at the same time.

Twitter – Uncommon Uses
In a continuation of my series Uncommon Uses (previously Podcasts, wikis and SMS text interfaces) I thought I’d look at Twitter, for such a new simple tool I’m thinking most of the uses are Uncommon Uses. One of the things that made Twitter take off was it’s simplicity and with that simplicity comes the ability for it’s users to mold it into what they want.

Advanced PR Tech Chicago
After getting into the Chicago Hilton, a familar place from SES conferences, I walked the 3-4 blogs to the Columbia University campus where Bulldog Reporter was holding the Advanced PR Technology event. Greg Jarboe and I switched the time of our session with Katie Paine so she could make a plane to Dubai.

SES Chicago: Social Media Optimization

This is a bit of a late post but I want to get it out there before it gets swallowed up by all the other half-finished posts in my WordPress control panel.

SES Chicago Video: Bruce Clay

I’ve had a standing request for an interview with Bruce Clay for about a year now and we finally decided to just do a short one on video, which works for me and I think it will work for you as well.

Chicago Clicktracks Party

One cannot go an evening at a Search Engine Strategies conference without some type of revelry and Wednesday night was no exception. Clicktracks delivered an encore of sorts by having a party at B.L.U.E.S. which is where TrueLocal had a party two days prior.

Swag from SES Chicago

Checking out the expo hall, there are always a few great deals and lots of free iPods to sign up for. I skipped most of the iPods this year as I was a afraid of all the follow-up emails and/or sales calls.

SES: Social Media Optimization

Some great ideas to increase visibility and traffic

SES: Late Night With Danny Sullivan

The evening keynote at SES Chicago by the person most readily identified with the conference series, Danny Sullivan, looked at the future of search. WebProNews’ Chris Richardson frantically typed notes while a balky laptop battery ticked down to zero.

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