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charlene li Articles

Social is Only Going to Become More Important to Search
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Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.

Facebook, Twitter, & Wikis Really Do Impact the Bottom Line
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Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance.