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Charity Articles

Twitter Arranges for Free SMS Tweets in Haiti
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Twitter is offering free SMS tweets for Digicel Haiti customers. Twitter co-founder Biz Stone credits Director of Mobile Business Development Kevin Thau and the Twitter mobile team for arranging this service.

Google Lets AdSense Publishers Donate Earnings to Haiti Relief
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Google has launched an AdSense feature that lets AdSense publishers donate their earnings to Haiti earthquake relief efforts.

BusinessWire Offers Free Haiti-Related Press Release Distribution

Popular press release distribution site BusinessWire, which is owned by Berkshire Hathaway, is offering its services for free to companies and organizations who are contributing to the aid of victims of the earthquake in Haiti. Such companies can push out free news releases with offers pertaining to supporting services, information, operations, and events directly related to rescue and recovery efforts.

Google Earmarks $20M For Charities As Holiday Gift To Everyone

Some time ago, Google established a tradition of sending top AdSense and AdWords users holiday gifts.  This year, it’s departing from that routine.  But people are going to have a hard time complaining about the decision, because instead, Google’s committed $20 million to a group of charities.

PayPal Wants You To Regift Fruitcakes For Charity

For the second year, PayPal is running the Regift the Fruitcake campaign, an effort to raise money for charity through the sharing of a virtual fruitcake. The slogan is, "By giving the gift no one wants, you’re giving the gift that everyone needs."

PayPal is asking people to participate by logging onto the site to create a fruitcake on behalf of a featured charity (there are 25 of them), make a donation to a charity using a PayPal account, and using Facebook Connect to regift the fruitcake to friends.

Ad Council Launches New AOL-Backed Social Site for PSAs

The Advertising Council, which is the leading producer of public service announcements in the United States, has unveiled a new site at MyAdCouncil.org. The site is intended to encourage advertising agencies, media companies, and advertisers to expand the reach of their PSAs by using social media platforms.

How Social Media is Changing Charity

Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes.

The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You’ve got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.

Amazon Offers Payment Services for Charity Donations
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Amazon announced today that its Amazon Payments is now being accepted by a number of charities. Organizations include:

Twitter Officially Partners with First Charity
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Twitter has for the first time in the company’s (relatively short) history, formally partnered with a charity. The company has teamed up with Room to Read as part of a "Corporate Social Innovation" initiative.

Ask Continues Breast Cancer Awareness Efforts

Update: Ask has transormed its homepage into a Breast Cancer Memorial as the first day of Breast Cancer Awareness Month has arrived. The Ask.com homepage will continuously change throughout the day as tributes are added in honor of survivors, those living with breast cancer, and in memory of those lost to the disease.

Pizza Hut Aims to Feed Hungry Through Twitter
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Pizza Hut, a brand that has been in social media-related news in the past when they sought a Twittering intern, has now launched a campaign combining social media marketing with philanthropy.

The Twitter Shark Yet to Be Jumped

Update: Add finding lost people to the list.

Happy Twestival Day

Today, February 12, marks the culmination of an awful lot of effort and energy by many people around the world, volunteers all, who have made Twestival.

Twestivals: Twitter Communities Meeting In Real Life

twestivalbadge If you’re a Twitter user, you like the idea of extending your virtual community into the real world, and you’d be keen to help a worthy cause, Twestival is right up your street.

As Dow Sinks, Charity Traffic Goes Up
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There’s probably more than one way to interpret Bill Tancer’s chart comparing visits to the Dow Jones Industrial Average (DJIA) website and visits to charitable sites. At first glance, if you’re an optimist, it’s a shred of evidence to support faith in our better natures.

Googlers Around the World Helping Children
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Google employees in different cities around the world have been doing their best to prove that Google is not evil. Well, I haven’t seen this cited as an official reason, and I like to think that they’re doing it because they care, but different branches of Google are helping children in a variety of capacities this holiday season.

A Search Engine Marketing Challenge
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A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world.

The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000 through a pro-bono SEM campaign designed to increase awareness and donations.

YouTube Channels Charitable for the Holidays

YouTube is pointing to a number of its channels that are getting charitable this holiday season. Well, some are always charitable, but the holiday season tends to bring out the best in many organizations, and the YouTube team thought it would be nice to highlight some of them.

12 for 12,000 Challenge in 2009

I’ve been thinking a lot lately about the world around me, around us. When the economy is so bad and much of the future is uncertain, it’s easy to forget that as bad as we have it, there will always be someone worse off. Illness; poverty; hunger; abuse; these and more happen every day to people breathing the same air as us. Which is why I’m setting up the 12 for 12,000 Challenge in 2009.

Google Pushing Charity Through iGoogle Themes
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Keeping within the Holiday spirit, Google is doing something a little more significant than helping track the path of Santa Claus. They’re offering a number of iGoogle themes for causes in an effort to spread awareness and raise donations.

They’re clearly taking it seriously because there is a link to them right from the front page of the search engine, and usually there is not a whole lot of change going on there aside from the occasional doodle.

Donate For The Holiday Season By Using GoodShop.com
With the economy slipping, charities across the nation are bracing themselves for declining contributions this holiday season.

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