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Charity
Ad Council Launches New AOL-Backed Social Site for PSAs
By Chris Crum
The Advertising Council, which is the leading producer of public service announcements in the United States, has unveiled a new site at MyAdCouncil.org. The site is intended to encourage advertising agencies, media companies, and advertisers to expand the reach of their PSAs by using social media platforms.
How Social Media is Changing Charity
By Chris Crum
Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes.
The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You've got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.
Amazon Offers Payment Services for Charity Donations
Amazon announced today that its Amazon Payments is now being accepted by a number of charities. Organizations include:
Twitter Officially Partners with First Charity
Twitter has for the first time in the company's (relatively short) history, formally partnered with a charity. The company has teamed up with Room to Read as part of a "Corporate Social Innovation" initiative.
Ask Continues Breast Cancer Awareness Efforts
By Chris Crum
Update: Ask has transormed its homepage into a Breast Cancer Memorial as the first day of Breast Cancer Awareness Month has arrived. The Ask.com homepage will continuously change throughout the day as tributes are added in honor of survivors, those living with breast cancer, and in memory of those lost to the disease.
Pizza Hut Aims to Feed Hungry Through Twitter
Pizza Hut, a brand that has been in social media-related news in the past when they sought a Twittering intern, has now launched a campaign combining social media marketing with philanthropy.
The Twitter Shark Yet to Be Jumped
Update: Add finding lost people to the list.
Happy Twestival Day
Today, February 12, marks the culmination of an awful lot of effort and energy by many people around the world, volunteers all, who have made Twestival.
Twestivals: Twitter Communities Meeting In Real Life
If you’re a Twitter user, you like the idea of extending your virtual community into the real world, and you’d be keen to help a worthy cause, Twestival is right up your street.
As Dow Sinks, Charity Traffic Goes Up
There’s probably more than one way to interpret Bill Tancer’s chart comparing visits to the Dow Jones Industrial Average (DJIA) website and visits to charitable sites. At first glance, if you’re an optimist, it’s a shred of evidence to support faith in our better natures.
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