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The Biggest Employment Change of All – Becoming an Entrepreneur

For many of us, change can be a scary thing. When we are children, there is nothing better than meeting new friends and going to new places. But, when we become adults, change can be something that is less than appealing.

Change Your Perspective

Dr. John Gray (Mars/Venus), tells a story about how his father was robbed by a hitchhiker and left in the trunk of his car. In the heat of the day, his father was unable to get out of the trunk, and ultimately died of heat stroke.

Use Case Management with Rational Rose and Rational RequisitePro
  1. How do you organize your use cases?
  2. Can you tell in which release a particular use case is implemented?
  3. How do you know that the entire system functionality is tested?
  4. Which tests are affected by a change in a use case?

If the inability to answer these questions has caused you frustration, schedule setbacks, or the delivery of products that have missed the mark, read on.

Change Now, Change Later

Why do corporate image and Name Identities die a slow death?

This One-Word Ad Change Doubled Results

Is this mistake killing your profits?

You think your ad or your product is important. Well maybe it is, but not to your customers. It’s important to you, your family, your friends, and your employees. But that’s as far as it goes.

Building Web Sites with Macromedia Studio MX – Book Excerpt

Macromedia’s release of the MX Studio essentially turned their entire web product line inside out and rearranged the molecules. Instead of separate products performing specialized tasks, the tight integration of the tools-Freehand, Flash MX, Fireworks MX, Dreamweaver MX, and ColdFusion MX-means an entirely new, more efficient workflow can develop.

A major workflow change is how objects created in each of the applications move easily between the applications. Dragging and dropping, importing, copying, and pasting between the applications can accomplish this, but one of the more significant aspects of the new workflow is the use of symbols.

Ezine Readers Not Biting? Change the Bait

A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite.

What should you be baiting your newsletter with? Let’s take a look:

Mini-Quiz: Change Run-ons into Full Sentences

Clear sentences are the building blocks of clear messages. Because customers use the information in your e-mail to decide or do something, they like concise, definite sentences. One common sentence error is run-on sentences. Run-ons are usually two or more sentences patched together with commas.

CLPs No More: IBM Name Change for Lotus, Tivoli Certs

Later this year, there will no longer be any Certified Lotus Professionals. Or Tivoli Certified Consultants.

Marilynne Rudick and Leslie O’Flahavan Answer Online Writing Questions

We’re interested in all aspects of online writing-e-mail marketing, online newsletters, web-writing, customer service e-mail and Web self-service. And we’d like to hear from you about your concerns and experiences.

  • Are you interested in developing a new online newsletter but can’t decide on format or frequency?
  • Do you have print publications you’d like to “repurpose” for the Web?
  • Are you thinking about an e-mail sales campaign and need advice on killer copy?
  • Do you want to use your customer service e-mail as a marketing tool?
  • Do you want to write effective FAQs for your Web site to free your staff to answer IAQ’s (infrequently asked questions!)?
  • Cisco Acquisition Not Expected to Change Linksys Marketing

    Cisco yesterday announced an agreement to acquire Linksys, the leading provider of home networking products. But, company officials suggest, there’s not likely to be any great change in Linksys’ successful marketing and branding strategy. According to the agreement, Cisco will issue approximately $500 million in stock to acquire Linksys.

    Tips to change your website from Good to Great!

    You should always be thinking about ways to improve your website attractiveness. And by attractiveness, I don’t mean pretty. I mean, the ability to attract the interest of the customer.

    Team Building for Positive Change

    Team building isn’t a single event; it must be an ongoing process. In today’s tight job market, employees are less willing than ever to stay in unhappy situations, making it vital for managers to pay attention to the work environment. Teambuilding is effective in changing group dynamics, increasing team interaction and to foster a more productive work climate. Strategies that have been used to turn working groups and meeting attendees into highly interactive teams are presented below.

    How Will Your Business Respond To The Challenge Of Change?

    Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business “runs itself” and continues to grow. This was an achievable goal in the past. It isn’t today. Aggressive, innovative competitors and rapidly changing technology make it impossible to establish a system today that will automatically meet all future challenges.

    Change Wood Into Gold

    Today, everything is a cold plastic manufactured product. In the “old days”, everything was painstakingly hand-crafted from wood. People love the quality and warmth of hand-crafted wood products. If you like to work with your hands, you can profit from the demand for these products.

    7 Simple Steps To Retrain Your Brain And Change Your Life Forever

    From this moment on, begin to see the positive forces in your life. Use that positive energy to retrain your brain into a dynamic force. You’ll not only begin to see yourself differently, but other people will begin to see you, and treat you, differently.

    Stuck? Change Context!

    Terror, thy name is writer’s block. Stuckness. The quagmire of fear that sucks at your mind and draws you in deeper as you struggle to get out.

    How To Be Handsomely Rewarded in These Times of Astounding and Radical Change

    Do you want to be rich? It sounds ridiculous. Of course you’d like to be rich, wouldn’t everybody? But do you want to be really rich? Your words might say you do, but your thoughts and actions very often say something entirely different.

    CHANGE Is Your Best Guarantee Of Job Security

    When running your own businesses it is usual to have standard procedures and set ways of doing things. It’s called efficiency. After all, it’s the logical way to do things and we’ve always done it that way and it works.

    Be Ready for Change

    Change is scary, isn’t it? After all, things might not be perfect right now, but at least we’re here and getting through it. Change might make it worse instead of better!

    How One Small Change In Your Shopping Cart Will Increase Your Sales As Much As 70%, or How To Shake Hands With An Old Friend

    Here I go to the car showroom. Oh, boy, do I want that car. Slick, sporty, and it looks like it’s doing 100 mph sitting still. The salesman takes me into the finance officer’s office. Finance officer looks at me sheepishly, slides a piece of paper across the desk.