change Articles

Google, Complain To DOJ About Microsoft
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Google’s request for extensions of some of Microsoft’s antitrust consent decree received naught but an icy rejection from the bench.

Big Companies – They Change a Lot

After speaking in Chicago on Friday, I spent a delightful couple of hours waiting out flight delays. (Yeah, I don’t think I’ve written that sentence before, either.) I was hanging out with fellow speaker Chris Silver Smith, with whom I swapped life stories. When I mention that I’ve worked for IBM for over 28 years, Chris said something insightful—"Wow, that’s a lot of change."

And it has been a lot of change.

Yahoo Gets Short With Advertisers

Today is the day where Yahoo begins enforcing the 70-character limit for descriptions in search marketing ads placed by their advertising clients.

EbayLive: Godin Spreads Ideaviruses
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We are entering an era of emotional marketing, Squidoo’s Seth Godin told the attendees at eBay Live today. Don’t worry too much if that’s not clear, it will become clearer, as Mr. Intangible Concept explains.

Seth Godin At eBay Live
Seth Godin At eBay Live
Microsoft Partners With Games For Change

Microsoft announced it is partnering with Games for Change to examine new ways to promote social awareness on issues through digital gaming.

Yahoo Ad Descriptions to Change

If you are currently using long descriptions for your Yahoo Ads, be warned that effective this June, the short description option will be the only way to go.

MyBlogLog Name Change, Redesign Imminent

When the Five Hundred sedan didn’t sell well, Ford renamed it after a much older model, the Taurus.  Ford didn’t change the car in any substantial way, but name recognition is everything, right?  Now Yahoo may be attempting to apply that theory to MyBlogLog; a name change is in the works, and other, more substantial, alterations should also take place.

IRS Proposal Could Change Ecommerce
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The U.S. Treasury Department wants to crack down on Internet businesses like eBay and Amazon.com and require them to share their customer’s personal data with the Internal Revenue Service.

Microsoft “Rebooted the Web”

One way you can tell how good a product launch is by waiting for the day after effect. Are people still talking about it? Still excited? Does it cause people like Steve Gillmor to change opinions?

Upcoming.Org Now Upcoming With Yahoo Local

The social event tracking site has been transitioned to Yahoo’s Local platform as the company brings Upcoming closer to its other products.

A Big List of Blogging Mistakes

Here’s the final list of the 48 blogging mistakes from the partecipants to the blogging project started by Daniel at dailyblogtips.com. There’s also my entry, the blogging mistake I did for 25 years … but they changed my catchy title :(

EMI Drops DRM Restrictions On iTunes
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Crusaders against Digital Rights Management (DRM) believe the practice does nothing to curtail music piracy while placing unnecessary restrictions on downloaded audio content. In a move that should please the anti-DRM contingent, EMI has announced that it will remove the restriction from its tracks on iTunes.

Could This Scandal Change us for the Better?
I wanted to add a non-personal comment about the impassioned scandal rocking our community, the best way I could think of to improve the silence. 

This is a real test of the blogosphere.  Our culture and openness.  We don’t know all the facts, but there is enough to be disgusted.  We do know that part of this involves real core and dedicated bloggers.  We do know that this involves trolls, there will always be trolls, and we all have them.  We do know that some speech is illegal for a reason, and sociopaths run against society, but there are slippery slopes in all directions from the hill we think we have climbed.

Flickr Filtering

Yesterday Flickr introduced a new feature on their service called "Filtering." Filtering is a tool whereby users can designate their desired level of browsing (i.e. show me everything on Flickr un-filtered, or screen out material that has been tagged inappropriate by the user community). It also allows users the ability to designate in advance if they feel that things that they are uploading might be considered objectionable and allowing them to mark their images accordingly.

Business Rules & the Rational Process

Periodically I get asked about bringing business rules into the Rational Unified Process or RUP. RUP and the Enterprise Unified Process are designed to apply UML and best practices in a formal way.

Google Homepage Skins – Change of Note for SEOs

I just had the official walk-through of Google’s recent announcement for personalized home pages. In a nutshell, they are allowing users the opportunity to skin their home page with one of six different themes. The goal, and I quote, is to "delight users". And they don’t just want to delight them in the short term. They want this to be a long-lasting love affair with the Google home page.

Topix Worries About Domain Change
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After paying $1 million to purchase the rights to the Topix.com domain, Topix.net CEO Rich Skrenta now has to deal with a couple of daily realities in the search world: changing domains could cause a dropoff in search engine-driven traffic, and Google isn’t exactly Nordstrom or L.L. Bean when it comes to customer service.

Wanting What I Can’t have

I recently got feedback from an SEO Book buyer who stated that their site was not accepted by some directories I recommend. If someone does not accept your site realize that due to their editorial stringency a link from that location is probably worth more than a link from the sites that did accept your site.

Modern Marketing and Change

Three years ago Jeff Jarvis was kind enough to share one of his presentations with me about the changing trends in media. 

It provided a wonderful insight into the US market in 2004. 

Debating Whether or Not Google Can Change Advertising

Ari Rosenberg, a media buying consultant, had an interesting column last week about Google’s plans to enter the cable TV market, just the same as they’ve made inroads in the radio and print markets.

Wikipedia Should Change Its Name To Googlepedia
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Wikipedia needs Google like plants need sunshine, according to the latest traffic analysis presented by Hitwise. Half of the online publicly-edited encyclopedia’s traffic comes from Google alone, with another 20 percent arising from the other search engines combined.

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