CGM Articles

A Recap of Ideas from Nielsen’s CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.

Lessons From a Well-Crafted White Paper

If you write white papers, you will want to take note of what I am about to say.

Every once and a while I come across a simply excellent white paper.

Taking Control Of Consumer-Generated Media

Consumer-generated media (CGM) is still a relative newborn and is far from its full potential. The success of YouTube has grabbed hold of the marketer’s attention, even in its nebulous and unformed state. The future of television is neatly entwined with this sudden phenomenon, as Brightcove CEO Jeremy Allaire will tell you.

CGM in the News

Consumer Generated Media (CGM) has been in the news the last couple days. Two items in particular caught my attention.

Flickr Video: A Great Example of CGM

Jonathan Coultons a funny guy. Some time ago, Neville and I played his song “Skullcrusher Mountain,” a love song sung by a typical movie evil genius to the girl he’s kidnapped.