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March Madness On Demand Player Sets Record

CBS and the NCAA said Friday their March Madness on Demand (MMOD) live-streaming video player attracted record traffic for the first day of the men’s basketball tournament.

In total, there were 3.4 million hours of live streaming video and audio consumed, over 20 percent growth compared to 2009, with 3 million more unique visitors to the MMOD video player. Both figures represent the largest single day of traffic for a live sporting event on the Internet.

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