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	<title>WebProNews &#187; Casio</title>
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		<title>Casio&#8217;s Money Shot Too Hot For YouTube</title>
		<link>http://www.webpronews.com/casios-money-shot-too-hot-for-youtube-2009-04</link>
		<comments>http://www.webpronews.com/casios-money-shot-too-hot-for-youtube-2009-04#comments</comments>
		<pubDate>Tue, 14 Apr 2009 22:00:51 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Casio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49463</guid>
		<description><![CDATA[<p>Usually viral videos are meant to be seen, spread around, stir up the hive. But a pair of videos meant to promote Casio&#8217;s new Exilim C721 phone proved too hot for YouTube and were subsequently yanked. Or is this just part of the grand viral scheme? <br />
]]></description>
			<content:encoded><![CDATA[<p>Usually viral videos are meant to be seen, spread around, stir up the hive. But a pair of videos meant to promote Casio&rsquo;s new Exilim C721 phone proved too hot for YouTube and were subsequently yanked. Or is this just part of the grand viral scheme? </p>
<p>That seems unlikely. Whichever ad firm (probably <a href="http://www.worksunit.com/">WorksUnit</a>) created it probably charged Casio a lot of money to make them, and they were meant to be seen everywhere. But it wasn&rsquo;t YouTube pulling the videos, it was Casio, and a post on InformationWeek questioning whether &ldquo;soft porn&rdquo; was appropriate for phone advertising is also <a href="http://www.informationweek.com/blog/main/archives/2009/04/is_soft_porn_an.html?cid=RSSfeed_IWK_ALL">suddenly and suspiciously missing</a>.</p>
<p><center><img border="0" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/money-shot-screen.jpg" alt="Money Shot" title="Money Shot" /></center></p>
<p>
The videos in question were called &ldquo;Sexy girl in the shower&rdquo; and &ldquo;Money shot.&rdquo; Searching for the first one on YouTube is fruitful and possibly hours of fun but the Casio video isn&rsquo;t there. Neither is the second. Commentary on <a href="http://www.youtube.com/user/CasioExilimCameras">Casio&rsquo;s Exilim cameras page</a>, shows a brief argument among two commentators, one demanding someone at Casio losing their job over the offensive &ldquo;porn spots,&rdquo; and the second one telling the first one to shut up and watch the Disney Channel instead. </p>
<p>To find the sexy girl in the shower one has to go to <a href="http://www.liveleak.com/view?i=604_1239504574">LiveLeak</a>, where the PG-13 video shows an attractive woman, erm, in the shower, taking pictures of herself with her nifty new camera phone. Tag line: Did we mention it&rsquo;s water resistant?</p>
<p>&nbsp;</p>
<p><center><object height="320" width="400"><param name="movie" value="http://www.liveleak.com/e/604_1239504574" /><param name="wmode" value="transparent" /><embed height="320" width="400" src="http://www.liveleak.com/e/604_1239504574" type="application/x-shockwave-flash" wmode="transparent"></embed></object></center></p>
<p>And the money shot video? Apparently too filthy to be allowed out anywhere ever again. My guess is Clint Black directed it.</p>
<p><center><object height="250" width="400"><param name="movie" value="http://www.hulu.com/embed/LjscIXxVgpiU9Y2WT4Ge_Q" /><param name="allowFullScreen" value="true" /><embed height="250" width="400" src="http://www.hulu.com/embed/LjscIXxVgpiU9Y2WT4Ge_Q" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></center></p>
<p><a href="http://techdirt.com/articles/20090410/1101494462.shtml">One blogger</a>, whose loyal commentator directed us to the LiveLeak find, suggested it was poor timing to release an ad depicting someone sexting amid all the recent teen sexting controversy. And for the viral video that shall not be seen, it may be that, similar to All Detergent&rsquo;s distaste for Black&rsquo;s viral video, a brand might not want to be associated with, well, <em>you know</em>&mdash;even if detergent may be necessary in the aftermath and cameras have been used for that kind of thing since, oh, like always. </p>
<p>Neither Casio, YouTube, WorksUnit, nor Eric Zeman, the writer of the InformationWeek post that was pulled, returned request for comment.&nbsp; 
</p>
<p>Update: Zeman says InformationWeek thought the post was inappropriate, which makes us really curious about what it said!<br />
&nbsp;</p>
]]></content:encoded>
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		<title>Casio Cameras Now Include &#8220;YouTube Mode&#8221;</title>
		<link>http://www.webpronews.com/some-casio-cameras-now-include-youtube-mode-2007-07</link>
		<comments>http://www.webpronews.com/some-casio-cameras-now-include-youtube-mode-2007-07#comments</comments>
		<pubDate>Wed, 11 Jul 2007 14:30:54 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Casio]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=39042</guid>
		<description><![CDATA[<p>Thanks to LG&#8217;s Google phone, and to the Google Mini and Search Appliance, people are getting used to the idea of Google-branded hardware.&#160; <br />
<br />
But YouTube cameras?&#160; <br />
<br />
Those are (sort of) what will result from a new deal between Casio and the video-sharing site.<br />
<br />
]]></description>
			<content:encoded><![CDATA[<p>Thanks to LG&rsquo;s Google phone, and to the Google Mini and Search Appliance, people are getting used to the idea of Google-branded hardware.&nbsp; </p>
<p>But YouTube cameras?&nbsp; </p>
<p>Those are (sort of) what will result from a new deal between Casio and the video-sharing site.</p>
<p><span id="more-39042"></span> &ldquo;The agreement has come in the form of two new Casio digital cameras, the EX-S880 and EX-Z77, which incorporate a branded YouTube Best Shot mode,&rdquo; reports <a href="http://www.reghardware.co.uk/2007/07/11/casio_youtube_cameras/" title="Coverage Of Casio-YouTube Cameras">Reg Hardware</a>&rsquo;s James Sherwood.&nbsp; &ldquo;This allows web-savvy happy-snappers to shoot and save movies on either camera at the optimum size and quality for transfer to YouTube.&rdquo;</p>
<p>Unfortunately, &ldquo;the optimum size and quality,&rdquo; by YouTube&rsquo;s standards, isn&rsquo;t great.</p>
<p>&ldquo;After all, the contents on the video-sharing site is not exactly known for its sterling resolution quality,&rdquo; notes an <a href="http://asia.cnet.com/reviews/digitalcameras/ontheradar/0,39051887,62028206,00.htm" title="Coverage Of Casio-YouTube Cameras">On the Radar</a> report from CNET Asia, and &ldquo;this specificity will not please Casio users who are already using other video-sharing sites like Revver or Yahoo Video.&rdquo;</p>
<p>On the bright side, the new cameras should please users in other respects &#8211; Casio&rsquo;s Exilim products have already won a great <a href="http://www.dslrphoto.com/2007/07/04/japan-most-popular-camera-ranking-june-25-to-july-1-2007/" title="Casio Exilim Is Japan's Ninth-Most Popular Camera">many</a> <a href="http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2007048" title="Casio Exilim Scores Well With J.D. Power And Associates">fans</a>.</p>
<p>Reports indicate that the YouTube Best Shot feature will be expanded to other cameras in Casio&rsquo;s lineup, as well, so people who are shopping outside the 7.2-8.1 megapixel range (offered by the Z77 and the S880, respectively) should have the option of acquiring it.</p>
<p>(A note: the pricing of the two new cameras remains up in the air; some sources have stated that &ldquo;pricing remains unavailable,&rdquo; while others have posted numbers as high as $500.&nbsp; I&rsquo;m wagering that <a href="http://www.mobilewhack.com/casio-ex-s880-and-ex-z77-digital-cameras/" title="(More Detailed) Coverage Of Casio-YouTube Phones">Mobile Whack</a> has it right, however, with its association of $230 with the Z77 and $300 with the S880.)</p>
<p>Of course, it remains to be seen if the YouTube-Casio deal will actually benefit either company, but this development still represents another interesting step in Google&rsquo;s ongoing diversification.&nbsp; </p>
<p>And as James Sherwood pointed out, &ldquo;[H]ey, Google needs to recoup some of its $1.65bn.&rdquo;</p>
<p>The Casio EX-S880 and EX-Z77 should become available later this year.</p></p>
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