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	<title>WebProNews &#187; cash</title>
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	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>LeapFish Giving Away Cash For Social Media Presence</title>
		<link>http://www.webpronews.com/leapfish-giving-away-cash-for-social-media-presence-2010-04</link>
		<comments>http://www.webpronews.com/leapfish-giving-away-cash-for-social-media-presence-2010-04#comments</comments>
		<pubDate>Tue, 20 Apr 2010 15:06:05 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Engine]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[LeapFish]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=53676</guid>
		<description><![CDATA[<p>Yes, you read that headline right. It does sound kind of &#8220;backwards&#8221;  to me, as well.]]></description>
			<content:encoded><![CDATA[<p>Yes, you read that headline right. It does sound kind of &ldquo;backwards&rdquo;  to me, as well. But, anyhow, <a href="http://www.leapfish.com/">Leapfish</a>,  a search engine that I <a href="http://www.billhartzer.com/pages/leapfish-fastest-search-engine/">have</a>  <a href="http://www.billhartzer.com/pages/leapfish-set-to-roll-out-real-time-search/">written</a>  <a href="http://www.billhartzer.com/pages/leapfish-search-engine-continues-to-grow-user-base/">about</a>  <a href="http://www.billhartzer.com/pages/new-leapfish-demo-brings-even-more-search-engine-power-to-the-table/">before</a>,  is turning to <a href="http://en.wikipedia.org/wiki/Social_media">social  media</a> to give away up to $100,000 cash. Leapfish is calling this  the &ldquo;<a href="http://blog.leapfish.com/2010/04/19/leapfish-100k-cash-dash/">$100,000  Cash Dash Viral Bonanza</a>&ldquo;.</p>
<p><img width="400" height="197" src="http://www.billhartzer.com/wp-content/uploads/2010/04/leapfish-cash-dash.jpg" alt="" title="Leapfish cash dash" class="alignnone size-full<br />
wp-image-1304" /></p>
<p>Leapfish is giving away $100,000 in gadgets, prizes and cash to  Internet users who participate in leveraging their search engine in  unique ways.</p>
<p>If you want your share of the $100,000 cash from Leapfish, you can  use your online social media and social networking presence to earn  points towards prizes and cash drawings. By doing this, you will help  LeapFish&rsquo;s goal of 1 million homepages set in 2010.  You can earch cash  and prizes by blogging, Tweeting, creating a LeapFish Homepage,  searching, referring friends, or other ways ways that promote the  Leapfish search engine.</p>
<p><img src="http://www.billhartzer.com/wp-content/uploads/2009/01/leapfish-logo.jpg" alt="Leapfish" /></p>
<p>I guess that just by blogging about Leapfish already I may be in the  running, especially since my previous blog post about Leapfish ranks  well in the Google search engine for &ldquo;fastest search engine&rdquo;. I&rsquo;ve been a  fan of Leapfish for a while now, even though I am still not seeing a  whole lot of search traffic from the Leapfish search engine directly.  However, using the social media and social networks to promote Leapfish,  that may change this year.</p>
<p>LeapFish is an evolved search engine that captures the traditional,  multi-media and real-time Web through a single, connected platform for  both searching and sharing content.  LeapFish is a privately held  corporation headquartered out of CARR America Corporate Center in  Pleasanton, California.</p>
<p><a href="http://www.billhartzer.com/pages/leapfish-search-engine-turns-to-social-media-to-give-away-100000-cash/">Comments</a></p>
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		<title>Facebook Has Hit The &#8216;Cash Positive&#8217; Mark</title>
		<link>http://www.webpronews.com/facebook-has-hit-the-cash-positive-mark-2009-09</link>
		<comments>http://www.webpronews.com/facebook-has-hit-the-cash-positive-mark-2009-09#comments</comments>
		<pubDate>Thu, 17 Sep 2009 21:24:25 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[milestone]]></category>
		<category><![CDATA[positive]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=51461</guid>
		<description><![CDATA[<p>Facebook is <em>still</em> growing. They&#8217;re now at 300 million members&#8212;you know, roughly the population of the US. But unlike the US, Facebook has also entered the world of &#8220;<a href="http://blog.facebook.com/blog.php?post=136782277130">free cash flow positive</a>.&#8221;<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/12/facebook-logo-150x100.jpg" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Facebook is <em>still</em> growing. They&rsquo;re now at 300 million members&mdash;you know, roughly the population of the US. But unlike the US, Facebook has also entered the world of &ldquo;<a href="http://blog.facebook.com/blog.php?post=136782277130">free cash flow positive</a>.&rdquo;<img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/12/facebook-logo-150x100.jpg" alt="" /></p>
<p>In his <a href="http://blog.facebook.com/blog.php?post=136782277130">post announcing the milestones</a>, CEO Mark Zuckerberg says that they&rsquo;d hoped to reach cash positive <a href="http://www.insidefacebook.com/2009/06/03/exclusive-discussing-the-future-of-facebook-with-ceo-mark-zuckerberg/">sometime next year</a>&mdash;but, happily, they made enough to cover their operating expenses starting last quarter.</p>
<p>It&rsquo;s been a while since we&rsquo;ve heard financial news from Facebook&mdash;and the last reports weren&rsquo;t so good. Almost a year ago, many were speculating whether Facebook was <a href="http://www.marketingpilgrim.com/2008/10/facebook-headed-for-financial-ruin.html">headed for financial ruin</a>, and their <a href="http://www.marketingpilgrim.com/2008/11/facebook-ad-rates-fall.html">ad rates had fallen</a>. And less than six months ago, there were some reports that Facebook was <a href="http://www.marketingpilgrim.com/2009/04/facebook-snubs-4-billion-valuation.html">snubbing a $4B valuation</a> despite needing the cash the sale would have given them. (A far cry <a href="http://www.marketingpilgrim.com/2007/10/facebook-sells-2-to-microsoft-for-240-million.html">from $15B</a>, eh?)</p>
<p>Up to this point, it seemed that Facebook was struggling to monetize itself enough to cover its costs. But according to Zuckerberg, their finances are better than fine. One recent effort that may have helped (but, let&rsquo;s be honest, is so new that it probably hasn&rsquo;t made a whole lot of money yet) was <a href="http://www.marketingpilgrim.com/2009/08/facebook-gift-shop-to-open-to-developers-sell-physical-goods.html">opening the gift shop to developers</a>. <a href="http://www.insidefacebook.com/2009/09/15/facebook-reaches-300-million-monthly-active-users/">Inside Facebook</a> notes a few other potentially contributing efforts:</p>
<blockquote>
<p>What&rsquo;s driving Facebook&rsquo;s revenue growth? A combination of revenue streams: Facebook&rsquo;s self-service ad business has been very strong lately, it continues to invest heavily in brand advertising efforts, and it also continues to release many experimental expansions to its virtual goods and virtual currency business, Facebook Credits. The company is also still deriving revenue from its advertising deal with Microsoft, signed when Microsoft invested in Facebook in 2007.</p>
</blockquote>
<p>If Facebook is a <a href="http://www.insidefacebook.com/2009/09/15/facebook-reaches-300-million-monthly-active-users/">microcosm of the Internet</a>, and they make money off serving ads that lead to other parts of their site (driving up time onsite and possible ad rates), perhaps this is a good sign for the Internet at large.</p>
<p>What do you think? Is Facebook&rsquo;s cash positive status a sign of a turn around? Or are clever new monetization strategies keeping Facebook ahead of the curve?</p>
<p><a href="http://www.marketingpilgrim.com/2009/09/facebook-hits-300-million-and-cash-positive.html">Comments</a></p>
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		<item>
		<title>Benefits Of Offering Contests and Prizes On Twitter</title>
		<link>http://www.webpronews.com/benefits-of-offering-contests-and-prizes-on-twitter-2009-04</link>
		<comments>http://www.webpronews.com/benefits-of-offering-contests-and-prizes-on-twitter-2009-04#comments</comments>
		<pubDate>Thu, 02 Apr 2009 14:58:55 +0000</pubDate>
		<dc:creator>Michael Gray</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[incentive]]></category>
		<category><![CDATA[prize]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49298</guid>
		<description><![CDATA[<p>A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen <a href="http://www.shoemoney.com/2009/01/15/twitter-viral-contest/"><font color="#e31700">people offering physical prizes before</font></a>, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.Since this wasn&#8217;t a planned event I don&#8217;t have the exact numbers but you can see from the graph below I gained about 300 followers</p>]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen <a href="http://www.shoemoney.com/2009/01/15/twitter-viral-contest/"><font color="#e31700">people offering physical prizes before</font></a>, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.Since this wasn&rsquo;t a planned event I don&rsquo;t have the exact numbers but you can see from the graph below I gained about 300 followers</p>
<p><a href="http://www.wolf-howl.com/wp-content/uploads/3282009_120140-pm.jpg"><img class="alignnone size-full wp-image-2462" title="3282009_120140-pm" border="0" alt="3282009_120140-pm" style="width: 394px; height: 236px" src="http://www.wolf-howl.com/wp-content/uploads/3282009_120140-pm.jpg" /></a></p>
<p>I offered a $100 prize, and gained about 300 followers which is about $0.30 per acquisition. Right now social media gurus and <a title="web 2.0 weenies" href="http://www.wolf-howl.com/socialmedia/web-2-weenies/"><font color="#e31700">web 2.0 weenies</font></a> are tearing the temple robes since I&rsquo;m referring to twitter followers in a commodity sense, but hey deal with it. I did have some drop off after the contest, but nothing significant, and you can see the slope of&nbsp; line adding new followers remained fairly consistent, after the event.</p>
<p>I know some people believe this was all some evil plan that I executed to look like an &ldquo;accident&rdquo; but really it wasn&rsquo;t. I opened my mouth said what I was thinking, the opportunity presented itself and I ran with it. I know there are some people who won&rsquo;t ever believe me, and that&rsquo;s cool. However if I had thought about this before hand I would have executed it a little better, here are some of the ways I would have improved it:</p>
<ul>
<li>By offering cash I attracted everyone, I would have been better offering something more targeted to my community like a <a title="BOTW listing" href="http://botw.org/helpcenter/submitcommercial.aspx"><font color="#e31700">BOTW listing</font></a>, or <a href="http://www.seobook.com/join/"><font color="#e31700">SEO Book Membership</font></a>, or pro <a title="SEO Moz account" href="http://www.seomoz.org/"><font color="#e31700">SEO Moz account</font></a>.</li>
<li>I would have started the offer earlier in the day and on a day when I could devote my time to pimping it. Sure I could just robo-tweet but scheduled tweets are almost always inferior to live tweets</li>
<li>I would have put up a short message and required people to retweet my name to be entered</li>
<li>I would have taken out some PPC ads for popular twitter terms and software.</li>
<li>I would have scheduled some guest posts on popular social media blogs for that day allowing me to saturate the twitterverse with my presence and the contest</li>
</ul>
<p>Are twitter contests a viable way of gaining followers &hellip; absolutely. However you do have to be aware that many social media purists dislike the concept, so it&rsquo;s not all unicorns and rainbows, be prepared for criticism. If you take the time to plan beforehand and execute a little better chances are you&rsquo;ll have even better results than I did.</p>
<p>Lastly less someone think this was just a game and I never gave away the prize, here&rsquo;s a link to the winner <a href="http://twitter.com/stevegarfield/status/1262169949"><font color="#e31700">@SteveGarfield</font></a>, who did the right thing and turned the money around and donated it to charity</p>
<p><a href="http://www.wolf-howl.com/socialmedia/twitter-contests-incentives-work/">Comments</a></p>
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		<title>Microsoft Offering Cash Back Of Live Search Usage</title>
		<link>http://www.webpronews.com/microsoft-offering-cash-back-of-live-search-usage-2008-05</link>
		<comments>http://www.webpronews.com/microsoft-offering-cash-back-of-live-search-usage-2008-05#comments</comments>
		<pubDate>Wed, 21 May 2008 20:54:07 +0000</pubDate>
		<dc:creator>Navneet Kaushal</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Live Search]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[paypal]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=45556</guid>
		<description><![CDATA[<p>Microsoft is all set to follow the footsteps of corporate banks that offer 'CashBacks' on Credit Card purchases.]]></description>
			<content:encoded><![CDATA[<p>Microsoft is all set to follow the footsteps of corporate banks that offer &#8216;CashBacks&#8217; on Credit Card purchases. The <a onclick="javascript:urchinTracker('/outbound/online.wsj.com/article/SB121136250134610255.html?mod=googlenews_wsj');" href="http://online.wsj.com/article/SB121136250134610255.html?mod=googlenews_wsj" linkindex="20" set="yes"><u>Wall Street Journal reports</u></a>, that Microsoft is implementing a new service called the &#8216;<a onclick="javascript:urchinTracker('/outbound/search.live.com/cashback');" href="http://search.live.com/cashback" linkindex="21" set="yes"><u>Live Search Cash Back</u></a>&#8216; . This service is a collaborative effort between Microsoft, eBay and PayPal and will be offering cash backs to consumers that would perform a search on &#8216;MSN Live Search&#8217; and then make a purchase. This move is being contemplated as a Microsoft effort to increase website traffic and better compete with Google. Google on the other hand makes most of its revenue by displaying advertisements in its search results.</p>
<p>The announcement for the launch of this service is scheduled to take place in between an annual event that Microsoft organizes for its online advertisers on Wednesday. The details of this new feature will be revealed in a speech by Bill Gates (Microsoft Chairman) and Satya Nadella (Microsoft Senior Vice President)</p>
<p>The new cash-back service is being described as a positive prospect to the consumers as they will be able to search for products online and at the same get good deals on the products too. The cash-back will work by calculating a small percentage of product&#8217;s price and that amount will be awarded back to the consumer via a cheque, direct bank account deposit or if a user has an account with eBay&#8217;s PayPal online payment service. Some of the prominent products that would be available on the cash-back offer are running shoes, perfume, Canon Inc. digital cameras, Bulova Corp. watches and Oakley Inc. sunglasses. The site also lists participating vendors including Barnes &amp; Noble Inc. booksellers, Circuit City Stores Inc. and Home Depot Inc.</p>
<p>Microsoft is giving its best shot in just about every field to get a grip with zipping Google. But, everytime Google beats Microsoft and leads the way. Let us see, if this endeavor is any different than the previous ones.</p>
<p><a href="http://www.pagetrafficblog.com/microsoft-live-offers-cash-backs-to-consumers-enough-to-increase-user-base/4610/">Comments</a></p>
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