All Posts Tagged Tag: ‘case studies’

Should You Be Employing a “Free Trial” Button On Your Site?

If you offer a web service for which you charge, will it harm sales to prominently promote a “free trial” option for possible users? According to a case study of email marketing platform GetResponse, the answer is no. Before the test, GetResponse offered a free trial for their service – but it wasn’t prominently displayed on their homepage. Instead it …

Read More