All Posts Tagged Tag: ‘Carolyn Everson’

Facebook: Facebook Exchange Is Doing Better Than Google Exchange

In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer Rob Norman. At one point, the conversation turned to the Facebook Exchange, and Everson claimed that it is doing “better …

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