Candidate Web Sites Articles

Candidate Web Sites As Effective As TV Ads

Two national studies of political consultants and American voters indicate that candidate Web sites are almost as effective for reaching loyal base voters as network and cable television ads.

Twenty-five percent of political consultants said a candidate’s own Web site was effective for communication with base voters while 26 percent said television and cable ads are useful. Close to half (46%) said the best way to reach base voters is with email, followed by direct mail, events and phone.