All Posts Tagged Tag: ‘Campaign’
More and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts.
Setting themselves up as champions of free speech, the folks at ThreadWatch have launched a campaign to collect money for SEOBook author Aaron Wall’s legal fund as he battles libel allegations from SEO company TrafficPower.
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes
I attended the Search Term Research & Targeting session, which featured a Q&A with John Slade, Yahoo! Search Marketing’s director of Product Management.
Over the past two years, both the business and practice of search engine marketing have become much more complex. The same is true of the websites search engine marketers work with. The evolving design techniques and technologies that have made the website of today far more versatile than those of previous years, have also made them harder to work with for third party service vendors such as SEOs.
I’m doing some research on t-shirts and always liked the blogger tees I got from Shellen. So I went to google and searched for Blogger tees. The first sponsored result above the natural results was for blogger but I was more interested in finding them at the Google Store.
The Charlotte-based financial company will buy MBNA for $35 billion, and will cut 6,000 jobs as it reorganizes.
Q: I’m so sick of you so-called business experts always saying the customer is always right. This is my business, not the customer’s, so I’m the one who’s always right. Sure, they can have an opinion, but in the end it’s up to me to decide who’s right and who’s not. And if the customer doesn’t like it they can take their business elsewhere. What do you say to that, Mr. Business Expert? — Paul W.
Who cares, as long as they visit your site, right? Wrong!
America Online today announced a major new initiative to combat “phishing” — the practice of using fraudulent e-mail and fake web sites to solicit sensitive personal information from users.
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.
Microsoft has launched a new offline/online campaign to encourage existing Office users to upgrade Office 2003. In the accompanying print ad in PC Magazine, Microsoft urges Office 97 users to “evolve” to Office 2003.
Unfortunately, not many Search Engine Optimization companies know what this involves.
DoubleClick released a new white paper on search engine marketing considerations for optimal campaign performance.
Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers.
With the Republican National Convention scheduled for New York City next week, Yahoo Search is preparing an advertising blitz that will target people attending the RNC. The Yahoo Search advertisements will be part of the company’s estimated $100 million “Life Engine” campaign.
Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using demographic data could be your solution.
Many people, in a rush to spike sales through the roof, think too big and end up completely missing out on one of the best free marketing opportunities on the net: discussion forums. Instead of focusing on individual sales, they go immediately for ads that promise thousands of visitors, pay-per-click search engines that could potentially expose them to thousands, and even sloppily-produced and sometimes fraudulent spam submission programs.
The Search Engine Marketing Professional Organization (SEMPO) today announced the launch of a major advertising campaign.
Surfcontrol Warns Voters Against “Political Phishing” Scam that Seeks to Defraud Contributors to John Kerry
Online advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Methods went from blind and deceptive links, to targeted pay-per-click search engine advertising. Along the way, very few people developed effective advertising campaigns. Some believe a good conversion ratio requires numerous visitors, while others believe concise and targeted ad delivery is effective. When it comes to the startup E-business, I favor targeting strategies and affordability, from start to finish.
A new online ad campaign launched by Profero, located in London, England, is highlighting search engine AskJeeves.com in an effort to have web-users rediscover AskJeevesUK and its “find engine.” The campaign is designed to sway people into making AskJeeves their first choice in search engines.
Y-Que, a T-shirt company located in Southern California, has had its AdWords campaign cancelled by Google because of the keywords the company selected to use. Y-Que believes that the basis of Google’s cancellation is a move to stifle free speech.
I still remember the jittery excitement of placing my first ezine ad. I imagined the riches I’d have if only 1% of the subscribers bought my product … that would be a profit of – gulp – over $1000! A few of these ads and I’d be able to retire in no time at all!
If you’re looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.
Optimizing your website for the ‘traditional’ search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under — for a price.
For over six years, Ross Dunn and StepForth Placement have provided search engine optimization and placement services to a wide array of businesses and organizations. The staff at StepForth are experts in the fields of search engine marketing, search engine friendly design and, of course, search engine placement. They also follow the business of search engines like sports fans follow the playoffs. They welcome questions relating to the search engine industry and articles they have written.
Search engine placement is a science and, like any scientific project, a proper search engine campaign requires a controlled environment. Even in the best of circumstances an SEO has a myriad of variables to consider that may have a positive or negative effect on a search engine marketing campaign. For accurate research to take place, a controlled environment must be entirely free of any web site instability. A common cause of instability is the down-time that arises when a web site is inappropriately transferred to a new Web Hosting Provider (WHP).
The American Heart Association is in the early stages of an agency review for its first paid-advertising effort. Billings are estimated at $40 million over three years.
One of the e-marketing topics least written about is viral marketing. Yet it is one of the most successful e-marketing methods used today!
In this article, I will discuss the various forms of viral marketing (VM) being used online. I will also provide examples of each form of VM and how you can use it.
What is PPC?
Pay-Per-Click is a paid form of advertising, popularized mostly by the “search engine” GoTo (now called Overture). The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular keyword phrases. The bidding is done on a “per-click” basis, meaning that a company pays a specific amount every time the engine sends them a visitor. In addition, the top results on Overture also show up in the results of many of the popular search engines (usually listed as “sponsored” or “featured” results). Google has also recently come up with a similar version of PPC (AdWords Select) that has taken over some of the engines that used to display Overture results (most notably AOL Search).
If you are like most small companies and don’t have a large budget to initiate a complete search engine optimization campaign, what is the best approach to marketing yourself online? Should you invest your entire budget into a cost per click campaign or focus on optimizing your HTML tags to target spider-based search engines like Google? .Or should you use a combination of both approaches?
What’s a wireless advertising plan? Why should you consider wireless advertising? How can you put together a wireless advertising plan? This article addresses why and how to plan and implement an effective wireless ad campaign.
1. Determine your wireless advertising objectives
The number of people who use wireless devices (cell phones, pagers and PDAs) is growing throughout the world. Wireless advertising can allow your company to deliver a variety of different messages to this rocketing population of handheld users.
Wireless advertising is relatively new: the results on the kind of content that will be most effective for wireless advertising is not conclusive. However, content sponsorship, opt-in coupons and directories will likely be the most successful of the various wireless ad methods.
The Internet is fast becoming a required component in every advertising campaign. So, what is the best way to advertise on the Internet? The answer to that question depends on why you are advertising. Do you want to build a brand, increase traffic or sell a product?
“Don’t pay for visitors to come to your website. Earn them!” It’s an intriguing slogan and it can be a successful part of your marketing efforts if you approach “surf for visitors” exchange sites with a plan.
Today both targeted linkage and search engine optimization (SEO) campaigns require an investment. Want to know where you’ll get the most bang for your buck? ‘The answer is…’
Let’s say you’ve got a search engine optimizer working to get you great search engine positioning. This is important to do, but even when you’re #1 on Excite, you still have to wait for people to find you through that particular search engine.