Campaign Articles

A “Whopper” of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

Zuckerberg Lives, Is Sorry For Beacon

Facebook CEO Mark Zuckerberg has finally come out from hiding after the two-week privacy donnybrook that ensued over the company’s marketing program Beacon. Zuckerberg posted his response on the Facebook blog. In short, he’s sorry.

Gap Partners With Yahoo For Holiday Campaign
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Gap has partnered with Yahoo for its new online ad campaign at gaptidings.yahoo.com. The site lets users upload and post their own video holiday greetings along with viewing videos from other users.

Facebook To Cry Uncle Over Beacon

Sources say Facebook is near to announcing changes to its Beacon marketing platform after pressure from privacy advocates over the last week.

MoveOn Launches Campaign Against Facebook
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Facebook is busy ruining Christmas, and that’s the least of the worries. Violations of user privacy are higher on the worry list, and MoveOn.org has launched an online petition and ad campaign against Facebook’s brand new "Beacon" program.

Hitwise: Google, Ask October’s Winners

A new report from Hitwise is here, and the short version is as follows: Google wins.  The long version includes a few other things of interest, though, including a small gain on Ask’s part.

McCain Campaign Stops For MySpace, MTV

Following appearances by Democratic Presidential hopefuls John Edwards and Barack Obama, John McCain will participate in a campus dialogue hosted by MTV and MySpace.

Sears Taps Yahoo For Holiday Campaign

Sears has launched an integrated marketing campaign around the return of the holiday Wish Book.

Verizon’s Web 2.0 Marketing Campaign

“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.

Ron Paul Campaign Using Spambots?
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Republican presidential candidate Ron Paul is popular online and some of that popularity appears to be originating from spammers who support the candidate.

AdCenter Tweaks Its Campaign Manager

The campaigns Microsoft advertisers manage through the company’s adCenter system should be easier to handle after a weekend of upgrades.

Dodd Speaks Out Against Telecom Amnesty

In a move that takes considerable political clout, Presidential hopeful Chris Dodd has placing a hold on the FISA bill in the Senate that would immunize telecommunications companies against litigation for their role in handing over phone records to the US government.

YouTube, Google Checkout Cater To Nonprofits

Nonprofit organizations have, like everyone else, always been able to use YouTube for free.  But a new arrangement will give them more exposure and an innovative way to get funds.

Apple Battles Customers
The latest furor around the iPhone is that some people who have “hacked” their iPhones are now left with “bricks” or non functioning iPhones due to a recent software update.

Reactions to Amazon MP3 Store
Our news story and analysis "What The Amazon Store Is…And Is Not" got so many links and hits that we thought we’d take a look across the web to see what other’s thought of the opening of Amazon’s MP3 Download Store.

Your Email Campaign Needs Work
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A study of email campaigns presented at the Shop.org Summit contended that marketers aren’t doing enough to maximize the return on their efforts.

YSM’s Tips To Build Search Campaign Curiosity
The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the
Facebook Campaign Saves Departed Candy Bar
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I’ve often had to raise an eyebrow at Facebook’s “cause” groups – African warlords aren’t going to chill out just because a bunch of college kids tell them to.  Odds are excellent that no warlords will even read the students’ pleas.  But Cadbury apparently heard – and listened – to demands for the Wispa candy bar’s return.

Chrysler Makes Deal With Search Sites

Pre-owned, secondhand, “lightly wrecked” – there are all sorts of euphemisms to describe cars that aren’t new.  Chrysler’s got a fresh one – “brand spankin’ used” – and, perhaps more importantly, the company has also struck a deal with four “used-vehicle search engines.”

AdWords Uncorks Campaign Optimizer

Google isn’t saving all the goodies for SES San Jose in August, as they released a new utility for their AdWords clients.

Search Is Where Your Campaign Starts

Setting up an online campaign can be complicated, and it’s hard to know where to begin. Lately, social marketing and blog marketing have been the buzz words, but if you’re just getting started, just like in anything, really, you should start with the basics. And the basics of an online campaign involves a tightly targeted search campaign.

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