Links within YouTube ads have, until now, done little more than send viewers to other YouTube videos.  And so they’ve represented the equivalent of infomercials that didn’t supply telephone numbers – the home audience is only encouraged to keep watching, not complete a purchase.  But new Call-to-Action overlays address this issue.

Advertisers can now get their YouTube ads to link to other sites.  The option doesn’t cost anything extra, and it’s been made about as simple as can be.