All Posts Tagged Tag: ‘Buzz’
Do you have what it takes to put your Monopoly money where your mouth is, Mr. I Can See Tech Stock Futures? Not enough risk or e-drenaline in Fantasy Football? Yahoo! is launching Round 2 of the Tech Buzz Game to test your mad I-told-you-so tech stock market prediction skills.
When I step out of the office at the end of the day and rejoin the pedestrian masses, I am quick to notice that nobody’s talking about blogs. Just using the word “blog” in conversation is greeted with blank stares, or at best, a squinty “I heard something about that on the news.” End of blog conversation, on to P. Diddy’s name change and how much we hate [insert fashionable annoyance here].
Buzz marketing, also known as word-of-mouth marketing’ guerilla marketing’ or stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.
In one of the more user-friendly promotional moves, Yahoo is making use of Times Square in order to demonstrate the effectiveness of their search engine by having people from the general public take part in their Top Search Challenge, which is being displayed on the Reuters Sign, which is located in Times Square.
Blogging continues to move out of the realm of personal diarists and into the hands of business professionals and marketers. The transition isn’t always smooth, especially as creative marketers use blogs in new ways to promote products, businesses and business strategies.
I’ve been watchign the Blogebrity Blog with interest this week – it’s been quite an amusing read and a great example of how a blog can get some big inbound links and a lot of buzz from the blogosphere with a little controversy, humor and by listing some big blogs as A-List Blogs…
Customers are always a hot topic. But lately the discussions on customer relationships, including retention, satisfaction, and loyalty, have intensified. What is the basis for these discussions, and more importantly, what are leading organizations actually doing to improve customer relationships?
If you’re a regular reader of my column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared.
A lot of people look at change management as something they should have, but typically do not put the effort into creating processes that are easy to follow and repeatable. At most organizations, processes and procedures are usually nice to haves’ and only become important when there is a problem. Once a major issue is identified, due to a mistake or implementing changes before they were ready to be deployed to end users, do the discussions begin. But after the fire is over and everything is running smoothly again our minds move on to other projects and the fix that was needed and fresh on everyone’s mind slowly becomes less of an issue until it is totally dismissed once again.
Why is any site special?
Is it because the site is unique? Is it because the site loads the quickest, has the freshest content, is easiest to use, or contains the best resources? Is the site so useful or so much fun that people SIMPLY CANNOT stop talking about it?