All Posts Tagged Tag: ‘buy button’

Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens up that functionality to thousands of Shopify merchants. While Shopify has been working with Facebook on this for the last …

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It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling, and will only continue that trend with Buyable Pins, it shouldn’t come as a huge shock that the study found …

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Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy products right on Pinterest. It will roll out to iOS users in the U.S. later this month. Do you intend …

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Pinterest Shows Off Potential ‘Buy Button’ Functionality

Update: Pinterest just announced its true buy button with Buyable PIns. There have been rumors of a Pinterest buy button for quite a while, but they really started to heat up earlier this year. We’ve already seen buy button announcements from Facebook and Twitter, and Pinterest is much more shopping-oriented than either of these, so it would arguably make even …

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ShareThis Study Looks At Pinterest And Purchases

ShareThis has a new report out combining third-party purchase data and its own social data to examine the value of a pin on Pinterest. “Pinterest’s recent valuation at $11 billion and growing international user base further solidify it as a valuable place for brands to connect with consumers at critical moments of purchase intent,” a spokesperson for the company tells …

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Will Pinterest’s Buy Button Change The Face Of Ecommerce?

Last month, reports emerged that Pinterest is readying a “buy” button, which is expected to launch in the coming months. Pinterest has yet to confirm the button officially, but the industry seems pretty sold on it. It’s widely expected to be on the way. Do you see the buy button as a game changer? Share your thoughts in the comments. …

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Is Social Media Very Good For Ecommerce Conversions?

Social media might not be all that great for ecommerce. At least not yet. Sure, it’s wonderful for branding and general marketing, but as far as getting actual conversions, the channel is severely lacking, according to some sources. Do you see significant conversions from social media referrals? How does it stack up to other channels like search and email? Let …

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Tumblr Gets A Buy Button, Partners With Etsy, Artsy, Kickstarter, DoSomething

Tumblr is the latest social media platform to add a buy button enabling users to purchase items from posts. As you may know, such a feature is currently being tested by both Facebook and Twitter. Tumblr has partnered with Etsy, Artsy, Kickstarter, or DoSomething for the feature, which isn’t limited to the word “buy,” but also includes “pledge,” and reportedly …

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Here’s Twitter’s Buy Button In Action

A couple months ago, Twitter officially announced its Buy button to enable users to make purchases directly from tweets. It didn’t make it immediately available to all businesses, however. Twitter said in September that it was beginning to test it for a small percentage of U.S users with test partners only. Now you can look at the button in action …

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Twitter’s Buy Button Reportedly Launching Early 2015

Twitter’s looking to become a bigger ecommerce presence, and a major step in that quest is to allow users to make purchases without every leaving Twitter’s walls. This past summer, users spotted a ‘Buy’ button inside some tweets. From that, it was clear that Twitter was at least testing, if not planning on entering the mobile shopping space. In early …

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Facebook Buy Button Is Powered By Stripe

Facebook unveiled its Buy button in July. While still in the testing phase, the feature enables businesses to sell goods and services directly from Page posts and ads. Users can simply click and buy right from a Facebook update. Re/code is reporting, and has confirmed with both companies, that the feature is using payment technology from Stripe, which is the …

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