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	<title>WebProNews &#187; Business Media</title>
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		<title>Nielsen Business Media Makes Layoffs</title>
		<link>http://www.webpronews.com/nielsen-business-media-makes-layoffs-2008-04</link>
		<comments>http://www.webpronews.com/nielsen-business-media-makes-layoffs-2008-04#comments</comments>
		<pubDate>Thu, 10 Apr 2008 16:48:23 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Media]]></category>
		<category><![CDATA[Layoffs]]></category>
		<category><![CDATA[Nielsen]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=44962</guid>
		<description><![CDATA[<p>The stock market has stopped doing 200-point dives, and for a time, it seemed like another hallmark of recessions had also become rare.&#160; Unfortunately, some &#34;restructuring&#34; has once again occurred, and employees of Nielsen Business Media were the ones to be affected.</p>]]></description>
			<content:encoded><![CDATA[<p>The stock market has stopped doing 200-point dives, and for a time, it seemed like another hallmark of recessions had also become rare.&nbsp; Unfortunately, some &quot;restructuring&quot; has once again occurred, and employees of Nielsen Business Media were the ones to be affected.</p>
<div style="margin: 0px 0px 5px 5px; font-size: 10px; float: right; width: 170px; color: rgb(153, 153, 153);"><a href=""><img width="170" height="79" border="0" align="right" src="http://images.ientrymail.com/webpronews/article_pics/nielsen.jpg" title="Nielsen Layoffs" alt="Nielsen Layoffs" /></a><br />&nbsp;Nielsen Business Media Makes Layoffs</div>
<p>About 45 people were cut, according to <a title="&quot;UPDATED: 'Forty to 50' Laid Off at Nielsen Business Media&quot;" href="http://www.mediabistro.com/fishbowlny/breaking_news/updated_forty_to_50_laid_off_at_nielsen_business_media_82040.asp#more">Rebecca L. Fox</a>.&nbsp; Admittedly, as a percentage of the overall Nielsen Company, this can pretty much be rounded down to zero.&nbsp; It&#8217;s just that the arm focused on sales and marketing solutions is starting to look somewhat sick.</p>
<p><a title="&quot;Nielsen Business Media Lays Off Between 40-50; Mainly Editorial&quot;" href="http://www.paidcontent.org/entry/419-nielsen-business-media-lays-off-between-40-50-mainly-editorial/">Rafat Ali</a> reports, &quot;The layoffs were scattered across editorial departments of Adweek, Brandweek, Mediaweek, Editor &amp; Publisher and the Hollywood Reporter, all of which have been reeling on ad revenues over the last year or so.&quot;</p>
<p>Also, &quot;This comes amidst continued rumors that the parent Nielsen had been considering a sale of the <a title="Nielsen Business Media" href="http://www.nielsenbusinessmedia.com/index.html">business media unit</a>, mirroring what rival Reed Elsevier has done with Reed Business unit.&quot;</p>
<p>It may not be time to break cover yet, then, although on the bright side, the Dow is up around 90 points just now.</p>
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