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Business.com Articles

Milestone Said to Be Reached in War on Click Fraud
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The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB’s audits.

These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.

Pharmacy.com Shooting For Business.com Money

A domain selling for hundreds of millions of dollars gets people’s attention. The sale of Business.com for $350 million most likely sent domainers into their files to see what they had available, if it’s going to be that kind of party. The sale has the owner(s) of pharmacy.com pretty excited, and the site is officially up for sale.

The sale of pharmacy.com is being brokered by FairWinds Partners, who inform us that this will be a private sale, rather than an auction, and that potential buyers like Walgreen’s and even Mark Cuban have been invited to bid.

FairWinds cites several recent multimillion dollar acquisitions, including wine.com, perfume.com, and diamonds.com. But as might be imagined, business.com was the icing on the cake, a web address FairWinds calls "less intuitive" for doing business.

And hence, as you might expect from one selling, that means its way more valuable. Is it a billion-dollar domain? They didn’t talk about targets, but they are touting  $12 billion annual market for online pharmaceutical, health and beauty products. That, and the conversion rates among users that type addresses directly into the web-browser. 

Business.com Sells For $350 Million
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The $7.5 million price tag for Business.com paid by two businessmen in 1999 looks like a fantastic bargain now that R.H. Donnelley has purchased it for roughly $350 million.

Business.com Selling For $400 Million?

Everybody’s looking for the typo, or a misplaced decimal. Could a domain really be worth $300-400 million? Could the Wall Street Journal have made three typographical errors in one article? Doubtful, the headline did use the word "jackpot."