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business blogging Articles

People Don’t Trust Your Blog

Forrester Research has released a report (you must fill out a form to get it) that details how much people trust different information sources. At the top of the list is email from people they know. At the bottom are company blogs. This is precisely why company blogs should be treated more like emails to friends.

Major Corporations Form ‘The Blog Council’
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A dozen major corporations are getting together to form "The Blog Council," a group dedicated to developing standards for corporate blogging. The council hopes to address issues and challenges unique to multinational corporations.

Businesses Loving Web 2.0… Except Blogs?
Putting People First blog just posted about a survey that strategy consultancy McKinsey just conducted with executives about web 2.0 technologies and found significant interest and support, but they still shy away from blogs:
The Bottom Line on Biz Blogging

The Kansas City Star put together a nice package on business blogging.