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Blinkx To Acquire Burst Media For $30 Million Blinkx To Acquire Burst Media For $30 Million

Video search engine Blinkx said today it is purchasing online advertising company Burst Media for $30 million. The combination of the two companies will bring Blink’x 35 million hours of online video and TV to Burst’s audience of over 130 …

Sports Fans Rely On The Internet Over Other Forms Of Media

Nearly one-third (31.5%) of sports fans cite the Internet or TV programming (30.4%) as the best resource for sports-related news and information according to a new survey from Burst Media.

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Internet Most Popular Source For Sports News And Information
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While TV is the most common way for people to watch sports, the Internet is the most popular way for both men and women (36.1% and 32.7% respectively) to get sports news and information, according to a new report by Burst Media.

The Internet is trailed by local TV programming (23.7%), national TV networks (15.1%), local newspaper (6.7%), national newspaper (3.6%), and sports radio (2.9%).

Majority Of Consumers Will Shop Online During The Holidays
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More than half (62.8%) of consumers plans to spend the same or cut back on their holiday purchases compared to 2008, according to a new survey by Burst Media.

Although consumers plan to be thrifty with their spending this holiday season, the majority (85.3%) will shop online.

With the current economic concerns, the survey found only 14.6 percent of respondents plan to spend more this holiday season than they did in 2008, while one third (32.7%) expect to spend less and 30.1 percent plan to spend about the same as they did last year.

Content Sites More Popular Than Social Networks
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The majority (53.1%) of Internet users belong to at least one social networking site, but the amount of time spent on the sites is somewhat short, compared to overall time spent online, according to a new report from Burst Media.

Among 18-34 year olds, 40 percent spend less than 30 minutes per day on sites like Facebook and MySpace. The top content categories for that demographic actively seek out entertainment news (48.6%), gaming (40.5%), local/national news (37.3%) and social media (35.5%).

Majority Of Internet Users Worried About Online Privacy
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The majority (80.1%) of Internet users are concerned about the privacy of their personal information such as age, gender, income and online activity, according to a new survey from Burst Media.

Concern about online privacy is common among all age segments, and increases with the respondent’s age from 67.3 percent among those 18-24 years to 85.7 percent of those 55 years and older.

Ad Clutter Bad For Users, Advertisers
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Sites that are loaded with ads or what users view as ad clutter are more likely to have their messages ignored all together according to a new survey from Burst Media

The survey polled 4,000 Web users to gauge how ad clutter impacts their Internet experience and how it affects the perception of advertisers who place their ads on cluttered sites.

Voters Going Online For Candidate Information

While television remains the primary source for voters to get information on the presidential candidates positions, the Internet is the second most used source with 17.8 percent of voters saying they get their information about election issues online according to a survey from Burst Media.

One-fifth (21.5%) of men say the Internet is their main source on the positions that the presidential candidates have on major election issues. Among men 25-34 years old, 28.6 percent cite the Internet as their primary source of election information.

The Internet Demographic

Do you feel that most content on the Internet is aimed at your age group?

Online Video, Men And Women

In a new study that looks at what types of online video people view, Nielsen Online found that women lean towards watching network television online and men favor user-generated content.

Women are almost twice as likely as men to watch online video on TV networks Web sites, while on user- generated sites such as YouTube, men 18 to 34 were more than twice as likely as women in the same age group to watch videos.

72% Of Consumers Have Watched Video Online

More than half (72%) of consumers have viewed video online and the majority of all age segments have watched online videos, including 58 % 65 years and older according to a new survey from Burst Media.

The survey found that 58 percent of respondents view online video content at least once a week. Men are more likely than women to view online video content over the course of a week (67% versus 49% respectively). Thirty-three percent of men 18-24 years old watch some type of online video content daily.