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	<title>WebProNews &#187; Burgers</title>
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		<title>Google Has Great Taste</title>
		<link>http://www.webpronews.com/google-has-great-taste-2007-02</link>
		<comments>http://www.webpronews.com/google-has-great-taste-2007-02#comments</comments>
		<pubDate>Fri, 16 Feb 2007 20:34:39 +0000</pubDate>
		<dc:creator>Joe Lewis</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Burgers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Krispy Kreme]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=35290</guid>
		<description><![CDATA[Google has universally been accepted as one of the finer places to work, both in the United States and abroad. It&#8217;s vast amenities, which among others include on-site gyms, dormitories, and a gourmet cafeteria, are often a lucrative tool in attracting the biggest and brightest talent.<br />
<br />
Historically, perks that have been associated with multinational corporations would include a luxurious company car, membership the finest country club in the area, and perhaps even an executive washroom.<br />
]]></description>
			<content:encoded><![CDATA[<p>Google has universally been accepted as one of the finer places to work, both in the United States and abroad. It&rsquo;s vast amenities, which among others include on-site gyms, dormitories, and a gourmet cafeteria, are often a lucrative tool in attracting the biggest and brightest talent.</p>
<p>Historically, perks that have been associated with multinational corporations would include a luxurious company car, membership the finest country club in the area, and perhaps even an executive washroom.</p>
<p><a href="http://www.google.com">Google</a> has challenged many traditional mindsets concerning the way it does business; determining what sort of cuisine to serve its employees is no exception to this trend.</p>
<p>You can find many unique culinary combinations in the Google Cafeteria, but one particular treat definitely falls under the category of &ldquo;Perk 2.0&rdquo; when it comes to employee benefits:</p>
<p>The Bacon Krispy Kreme Burger</p>
<p>I like burgers; and I adore Krispy Kreme. So, this marriage of tasty goodness seems like winner to me; a veritable flavor explosion that could generate a party in my mouth of epic proportions. </p>
<p>But are these really two great tastes that taste great together?</p>
<p>Jen Chung at the <a href="http://www.gothamist.com/archives/2007/02/16/google_mashup_k.php">Gothamist</a> writes about her experience at the Google Cafeteria in New York and gives us the scoop from someone who partook of this gastronomic masterpiece:</p>
<blockquote><p><em>Someone who actually had the burger told us, &quot;It tasted like a candied burger. Or rather what you would expect a candied burger to taste like.&quot; </em></p>
<p><em>Well, there is the marriage of the sweet and savory. We suspect some employees might be checking the benefits handbook to see if colonics are covered.</em>
</p></blockquote>
<p>
What&rsquo;s next on the horizon for the Google cafeteria? What other culinary concoctions will those wacky gourmet chefs come with next?</p>
<p>I can&rsquo;t say for sure, but if you&rsquo;re listening, I suggest giving serious though to securing the rights to serve <a href="http://www.wftv.com/foodnews/9789814/detail.html">Deep Fried Coke</a> to the Googlers.</p>
<p>As far as food goes, it really could be the greatest thing since sliced bread.</p>
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		<title>Good versus Bad Guerilla Marketing</title>
		<link>http://www.webpronews.com/good-versus-bad-guerilla-marketing-2005-02</link>
		<comments>http://www.webpronews.com/good-versus-bad-guerilla-marketing-2005-02#comments</comments>
		<pubDate>Sun, 20 Feb 2005 21:06:05 +0000</pubDate>
		<dc:creator>Jeremy Pepper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Bollywood]]></category>
		<category><![CDATA[Burgers]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=15061</guid>
		<description><![CDATA[I'm really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy.
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy.</p>
<p>Why, you go to any college campus, and you&#8217;ll run into at least one person wearing his face on their chest.</p>
<p>I&#8217;m sure a good communist like Che would love that he&#8217;s become the epitome of capitalism.</p>
<p>Now, according to the <a href="http://www.nytimes.com/2005/02/18/business/media/18adco.html">NYTimes article</a>, interactive marketing is going to come to a bunch of products that have nothing to do with the Internet. Che save us &#8211; hey, get it?! No religion because of communism?! Oh &#8230; forget it.</p>
<p>Anyway, because of the wonderful success of the <a href="http://pop-pr.blogspot.com/2004/04/gorillaz-on-my-mind.html">Subservient Chicken</a> &#8211; at least on the Internet as a viral campaign &#8211; the thought is that everything should have an interactive campaign now. But, one thing I never really have read yet is how successful was the Subservient Chicken campaign really? Did it get a bunch of people into <a href="http://www.burgerking.com/">Burger King</a> to buy chicken? I know I never got up to get a chicken sandwich there &#8230; and there&#8217;s a BK about 5 minutes from my office. </p>
<p>Now, the &#8220;<a href="http://www.80stvthemes.com/ra/51999/BURGERKING78.ra">best darn burgers</a>&#8221; commercial (opens to Real Audio video) did make me want to go in, but I&#8217;m a sucker for jingles. Plus, I always did wish that life was more like a <a href="http://en.wikipedia.org/wiki/Rodgers_and_Hammerstein">Rodgers &#038; Hammerstein</a> film or <a href="http://en.wikipedia.org/wiki/Bollywood">Bollywood</a>.</p>
<p>But, thankfully, we now have an interactive campaign for <a href="http://www.brawnyman.com/">Brawny Man</a> at <a href="http://www.brawnyman.com/innocentescapes/">Innocent Escapes</a>. Sorta like bad SNL soap operas. To me, this is an example of trying too hard for a guerilla campaign &#8230; especially since they have gone on an email campaign to let people know about it.</p>
<p>Now, the WB also has an interesting campaign &#8230; full, life-sized posters of various WB stars. Here&#8217;s the very-loved life-size <a href="http://www.thewb.com/Faces/Poster/0,11116,171579,00.html">Ashlee Simpson</a> (blonde version). This, to me, is a creative campaign. I read about it online (can&#8217;t find the link), and if I were their target audience, I&#8217;d print out a few posters of the shows that I watch on the WB.</p>
<p>To me, this is a creative campaign. It&#8217;s viral, it touches on the desire of wanting to be part of the show, and it&#8217;s pretty cool idea to be able to print out a full life-sized poster. The only loser in this equation is the parents whose poor color printers die right after&#8230;</p>
<p>Okay, I&#8217;m going to go back and watch the Burger King ad again, and sing at the top of my voice.</p>
<p>Okay, I lied &#8211; instead I went over to read <a href="http://scoble.weblogs.com/">Robert Scoble</a>&#8216;s blog &#8211; and found this little ditty on another division at <a href="http://radio.weblogs.com/0001011/2005/02/19.html#a9456">MSFT that&#8217;s trying to create a guerilla campaign</a> &#8230; and bore the wrath of Scoble for trying to launch such a transparent effort. Scoble has an interesting take, and takes them to task for not making the site a smart marketing site.</p>
<p><a name="jeremy"></a> <a href="http://pop-pr.blogspot.com/">Jeremy Pepper</a> is the CEO and founder of <a href="http://www.poppr.com/">POP! Public Relations</a>, a public relations firm based in Arizona, USA.
<p>
He authors the popular <a href="http://pop-pr.blogspot.com/"> Musings from POP! Public Relations</a> blog which offers Jeremy&#8217;s opinions and views &#8211; on public relations, publicity and other things.</p>
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