All Posts Tagged Tag: ‘Buick’
Buick is launching the “Quest for the Keys” program, a campaign focused on promoting Buick’s lineup, including the Regal, Enclave, Lacrosse and its new Verano.
Yahoo has introduced “Weekend Edition on Yahoo News,” a new program offering original video and editorial content sponsored by Buick.
"With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," said Mark Walker, vice president and head of Yahoo News.
"This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."
GM is working on a campaign to promote its 2011 Buick Regal and has launched a website called "Moment of Truth."
GM promises its Moment of Truth site will include all reviews and consumer opinions no matter if they are negative or positive.
"We are inviting consumers to find out on their own that Regal is a true performance sedan and worthy of their consideration," said Craig Bierley, Buick advertising director.
Google announced a new feature for AdWords to let advertisers dynamically customize their ad text based on where people are searching for their business. This builds on ad customizers, which the company launched last year. “With ad customizers, you can dynamically insert relevant information into …