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Budgets
Google Testing New AdWords Budgeting Feature
By Chris Crum
Google seems to be offering beta testing of a new AdWords budgeting feature called "Timeframe," which allows users to choose between monthly and daily budgeting. Barry Schwartz at Search Engine Roundtable says the beta testing has been confirmed, and points to a WebmasterWorld thread that includes a response from an official Google representative:
ACCM: Put The Squeeze On PPC
Pay per click advertising programs present work for the business professional, but there are ways to extract a little more value out of them.
Increase Expected In 2008 Marketing Budgets
By Doug Caverly
A friend recently told me about a loud, attention-catching commercial for a company's going-out-of-business sale. Only the friend had never before heard of the company. Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.
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