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Budgets
ACCM: Put The Squeeze On PPC
By David A. Utter - Mon, 05/19/2008 - 11:47am.
Pay per click advertising programs present work for the business professional, but there are ways to extract a little more value out of them.
Increase Expected In 2008 Marketing Budgets
By Doug Caverly - Thu, 12/20/2007 - 6:09pm.
A friend recently told me about a loud, attention-catching commercial for a company's going-out-of-business sale. Only the friend had never before heard of the company. Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.
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