budget Articles

How To Waste Your Search Budget
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Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don’t need.

Not in the Budget for This Period

This is the ninth part in a ten part series.

Think of how silly this is: advertising generates revenue: would you put off your income?!  Handle this one this way:

SEM for Those You Know and Those You Don’t

Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily skewed to popular brand keywords—the words people who already know you use.

No Mobile and Video Advertising Budget

SEMPO in conjuction with Radar Research and IntelliSurvey have recently completed a research study (the State of Search Engine Marketing survey) on the topics of Video and Mobile search adverstising. The study concluded that search marketers wanted to pay the same or less for Mobile/Video search advertising than traditional search marketing strategies.

Here are some key points found from the study:

Creating A Successful Website On A Small Budget

Yuri thinks so and wrote a post last week entitled Create a small business website on a small budget to tell you what you need to think about if you want to get it done.

Here’s the basic checklist of what you should be doing:

* research your customers
* research your keywords
* plan your website
* get a content management system
* get a website template
* improve template usability
* make the template accessible

Don’t Waste Your Pay-Per-Click Budget
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Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

US Increasingly Chooses Web Over Malls

Expect this online holiday shopping season to be a blockbuster as 80 percent of American Internet users will purchase gifts online, according to a Zogby International poll commissioned by AOL. New York City will lead the rest, more than doubling the spend of the nearest market.

SEO Strategy for Struggling Site on Limited Budget

Over the years we have answered many a phone call where a prospective client is frustrated with the poor performance of their website(s).

IT Spending: Putting a Budget Surplus to Good Use
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If you sell to government, non-profit or educational accounts, your firm may be accustomed to managing this next challenge.

Undesirable SEO and What to Do with a Small Marketing Budget

I got a lead through our website the other day with an interesting comment attached. The prospect was requesting specific information on pricing for our services but as you can read below, they simply copied the information from what another SEO provided them.

Are You Convinced?

I recently read an interesting Marketing Sherpa case study on a successful search engine marketing (SEM) project.

How To Develop and Stick To a Realistic Budget for CRM

It seems that having a project come in On-Budget is the holy-grail of project management, especially when it comes to CRM projects.

Allocating Your Web Sites Budget Properly

I had a client say something to me the other day that I thought was rather interesting.

Upping Your Budget

Budget Rent-A-Car has an interesting viral marketing campaign going on right now. It’s called “Up Your Budget” and the prize is a hefty $10,000. The deal is it isn’t just one prize, there’re many and people are treasure hunting for clues all over the country.

Managers: Should Your PR Budget Stress Tactics or Strategy?

If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.

Working Together At SES 2005

Mike McDonald of WebProNews took in the afternoon session on Working Together, which focused on getting everyone on track with SEO initiatives.

NASA Budget Blasts Through House

The U.S. House of Representatives passed a crucial portion of President Bush’s legacy with the endorsement of the budget for NASA in a solid 383-15 vote. It’s nice to see one American dream kept alive.

Building a Web Store on Shoestring Budget in less than Four Hours
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Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources.

Big Advertising Mistake – Don’t Do This and It Will Save Your Advertising Budget

Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!

Greenspan Warns Congress of Long-Term Economic Danger

Federal Reserve Chairman Alan Greenspan warned congress that the U.S. budget deficits are a threat to the long-term economic health of the country.

Greenspan Warns Congress To Get A Hold on the Budget

Fed Chairman Alan Greenspan warned Congress to get the budget under control or the economy could be in serious trouble either stagnating or worse.