I recently read an interesting Marketing Sherpa case study on a successful search engine marketing (SEM) project.

It seems that having a project come in On-Budget is the holy-grail of project management, especially when it comes to CRM projects.

I had a client say something to me the other day that I thought was rather interesting.

Budget Rent-A-Car has an interesting viral marketing campaign going on right now. It’s called “Up Your Budget” and the prize is a hefty $10,000. The deal is it isn’t just one prize, there’re many and people are treasure hunting for clues all over the country.

If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.

Mike McDonald of WebProNews took in the afternoon session on Working Together, which focused on getting everyone on track with SEO initiatives.

The U.S. House of Representatives passed a crucial portion of President Bush’s legacy with the endorsement of the budget for NASA in a solid 383-15 vote. It’s nice to see one American dream kept alive.

Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources.

Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!

Federal Reserve Chairman Alan Greenspan warned congress that the U.S. budget deficits are a threat to the long-term economic health of the country.

Fed Chairman Alan Greenspan warned Congress to get the budget under control or the economy could be in serious trouble either stagnating or worse.

India is increasing the amount of money it spends on education, health and rural infrastructure in an effort to fight poverty.

Washington proposed a 2.5% increase to NASA’s budget, but this is not enough to keep the Hubble Space Telescope alive.

Mark your calendars for January 13th. That’s the date that KeywordRanking will be sponsoring a FREE webinar presented by Search Engine Watch’s Chris Sherman.

There are a number ways you can go about marketing your website, many of which are quite inexpensive. Effectively marketing your website is vital to your ultimate success. In fact, the key to growing a business is marketing.

Beginning in October, Overture Germany will begin use of an account control feature called Budget Smoothing. Serving as a spending limit option, Budget Smoothing allows Overture to control the amount of appearances member listings make, depending on their daily budget.

There’s that horrifying word. The one that makes so many people cringe at it’s very utterance. It seems like they could make a very good spooky movie with the title “You Have To BUDGET!”

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination.

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:

The Cost of SEO

Even more costly than the time performing SEO is the time it takes to learn how to do it correctly. Many people want to sell you things for $10 or $20 which have no intrinsic value. Most of the best SEO tools do not even cost 1 cent.