WebProNews

Social Media Mashups

A few interesting tools I've been made aware of recently that online marketers could use for making their social media more interesting or different include the following tools to add text to images or video:

adCenter Unveils Video Ad Technology

In addition to some new search/keyword technologies, Microsoft also took the lid off of some interesting new online video ad technology developed by adCenter Labs. These developments could easily expand advertising options beyond pre-roll and post-roll spots.

The Next Wave: User-Modified-Media?

Simplicity. Usefulness. Interactivity. Collaboration. These are words that will define startup success in the future. But at this point it is difficult to crowbar into markets already dominated by phenoms like YouTube and MySpace. But if you can build on those platforms, rather than compete with them, there's a recipe for success.

Web Gets User-Generated 'Pop-Up Video'

You remember all the fun we had watching VH1's "Pop-up Videos?" A start-up out of Israel has developed an interactive Web-based platform that lets users create their own pop-up videos by inserting comic-style speech and thought bubbles.