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	<title>WebProNews &#187; BskyB</title>
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		<title>BskyB To Launch Online Music Service</title>
		<link>http://www.webpronews.com/bskyb-to-launch-online-music-service-2008-07</link>
		<comments>http://www.webpronews.com/bskyb-to-launch-online-music-service-2008-07#comments</comments>
		<pubDate>Tue, 22 Jul 2008 15:57:19 +0000</pubDate>
		<dc:creator>Mike Sachoff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[BskyB]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[Universal Music Group]]></category>

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		<description><![CDATA[<p>UK communications company BskyB is set to launch an online music subscription service and has partnered with Universal Music Group.</p><p>The new service will be available later this year but details of subscription prices and a name for the service have not been released. The new service will attempt to take on Apple's iTunes.</p><p>Sky says it is in talks with other music companies, both major and independent and plans to announce new partners soon.</p>]]></description>
			<content:encoded><![CDATA[<p>UK communications company BskyB is set to launch an online music subscription service and has partnered with Universal Music Group.</p>
<p>The new service will be available later this year but details of subscription prices and a name for the service have not been released. The new service will attempt to take on Apple&#8217;s iTunes.</p>
<p>Sky says it is in talks with other music companies, both major and independent and plans to announce new partners soon.</p>
<p>The service will allow users to have access to streamed tracks along with a set number of download-to-own songs from <a href="http://new.umusic.com/flash.aspx" title="Universal Sky">Universal&#8217;s</a> vast catalogue that includes artists such as U2, Kanye West, and Amy Winehouse.</p>
<p>Downloaded songs will work on any device that can play MP3s including iPods and mobile phones.</p>
<p>The online music service will be operated by a new joint venture company, in which Sky will be the majority shareholder and Universal will also become a shareholder in the company.</p>
<p>&quot;It&#8217;s clear that there&#8217;s huge demand for online music and companies like Sky and Universal Music are well placed to work together to meet consumers&#8217; needs,&quot; said Mike Darcey, Chief Operating Officer, <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=104016&amp;p=irol-corphome" title="Sky Universal Music Group">BskyB</a>.</p>
<p>&quot;We aim to offer an easy and affordable service for all UK music fans, while ensuring that artists are properly rewarded for their creativity.&quot;<br />&nbsp;</p>
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